Summer Olympics with Launch of Special Site
FOXSports.com to be the Exclusive Provider of
Olympics Content to MSN.com
Olympic Heroes Maurice Greene, Amy Van Dyken, Dominique Dawes, and Christian Laettner Will Contribute to Coverage
To mark the occasion of the 100-day countdown to the opening ceremony of the 2012 Summer Olympics on July 27, FOXSports.com today launched a special site (http://msn.foxsports.com/
The site, which will feature a robust selection of multi-media content including editorial, videos, photo galleries, social media integration and more, will be FOXSports.com’s most ambitious coverage of an Olympics to date. The content will be provided by a team of FOXSports.com writers, producers, and editors who will be onsite in London for the entirety of the Games. Among the FOXSports.com writers making key contributions will be Jason Whitlock, Mark Kriegel, Jen Floyd Engel, and Bill Reiter.
To underscore this effort and to showcase the coverage to as wide an online audience as possible, FOXSports.com will be the exclusive provider of Olympics content to MSN.com. This arrangement marks the first time both companies have collaborated on the Olympics. MSN.com has more than 520 million site visitors per month worldwide.
“We are thrilled to partner with FoxSports.com to offer comprehensive coverage of the upcoming Olympics on MSN,” said Rob Bennett, Executive Producer, MSN. “Our hundreds of millions of customers will enjoy commentary and coverage from notable experts and past Olympic heroes, as well as breaking news and trend coverage on the MSN homepage and our new msnNOW site.”
Contributing to FOXSports.com’s coverage will be U.S. Olympic heroes Maurice Greene (track & field), Amy Van Dyken (swimming), Dominique Dawes (gymnastics) and Christian Laettner (basketball). Collectively, these athletes have won 10 gold medals in previous Olympics and they will bring their considerable experience to bear to report from London with special video features and interviews on Olympic hopefuls driven by dreams of glory.
“We are honored to have these Olympic champions help us tell the stories of the remarkable athletes that will be competing in London,” said FOXSports.com Editor-in-Chief, Rick Jaffe. “Through our collaboration with MSN.com, we will be able to broaden the scope of our storytelling and reach an unprecedented audience.”
Greene, a two-time Olympic gold medalist and former world record holder in the 100-meter dash, contributes “Train like a Champion” video segments in which he’ll introduce and educate fans on the dedication it takes to be an Olympian. Van Dyken, a six-time Olympic gold medalist provides commentary and interviews with the stars of swimming. Olympic gymnast and gold medalist in the 1996 Atlanta Games, Dawes, offers several “up close” long-form video interviews featuring various sports. Laettner, a member of the 1992 Barcelona Games “Dream Team,” reports and analyzes USA Basketball’s hope to repeat as Olympic champions.
About FOXSports.com on MSN
FOXSports.com on MSN is a leading sports Website that delivers exclusive commentary and sports video, breaking news, real-time stats and fantasy games to more than 36 million unique visitors every month. FOXSports.com is the online extension of FOX Sports television coverage and is the exclusive provider of sports content for MSN.com in the US, located at http://msn.foxsports.com. FOXSports.com is an industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.