The lifestyle collection, available at HOMAGE.com and HOMAGE retail stores, features T-shirts, hoodies and pants, with graphics and silhouettes communicating the stories of these three women, whose achievements and stories of triumph have transcended sport.
The line features three distinct messages:
- Dare to Be, inspired by Hilary Knight
- Be Bold, inspired by Billie Jean King
- Be the Best, inspired by Jackie Joyner-Kersee
“The collection aims to honor female athletes. We’ll tell their stories through unique graphics that inspire female athletes and fans to be their very best,” said Laura Gentile, vice president, espnW.
To extend the “Be” narrative, espnW is encouraging young women across the country to be their bold and true self through social media using #BeYourSelfie.
About ESPN Consumer Products
ESPN Consumer Products enhances the experience of sports fans of all ages through innovative and high-quality products. ESPN Consumer Products oversees the development of product lines under the ESPN family, designed for sports fans by sports fans. Products are available at a wide variety of retailers, including the ESPN Fan Shop (ESPNShop.com) and our product collections include lifestyle and collegiate co-branded apparel, headwear and accessories.
espnW serves women who love sports. espnW.com provides an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women. Founded in July 2010, espnW lives across digital, television, films, events, educational platforms and social media. The annual espnW: Women + Sports Summit is the leading event of its kind in the sports industry.
Founded in 2007, HOMAGE turns back the clock with shout-outs to eclectic moments and personalities in sports, music, politics, and popular culture. From Jesse Owens to Larry Bird, its clothing tells stories of triumph, individualism and hustle, preserving the old school and creating new legacies. Pay HOMAGE.