Two publishing industry veterans have been named editor-in-chief at two growing ESPN entities. espnW, ESPN’s new content and digital business for women, has appointed Women’s Health founding editor-in-chief, Tina Johnson, as editor-in-chief. ESPN’s high school female athlete magazine and digital business, ESPN RISE for Girls, has named former Sports Illustrated senior editor, Aimee Crawford, as its editor-in-chief.
Laura Gentile, vice president espnW and ESPN RISE digital and publishing, said, “Both Tina and Aimee bring tremendous experience and insight to their respective roles. Tina has a compelling content vision for espnW to reach active, sports-minded women, and has experience building new multimedia businesses. Aimee has been in the sports space her entire career and brings a wealth of knowledge and creativity to this role. We are excited to have them join our team.”
Johnson, an established brand architect with a successful track record of multimedia launches, will set the editorial direction for all of espnW’s digital content offerings including espnW.com and its mobile and social media platforms. She was named executive editor for Teen People in 2001 capping an almost 20-year career at Time Inc. In 2004, she was founding editor-in-chief of Women’s Health. With additional experience at Hearst Magazines and Reader’s Digest, and a background in reporting for People as well as internationally, she has worked for the biggest names and brands in the publishing industry. Johnson will take her new position immediately.
Crawford has a distinguished background in sports journalism and will bring more than eight years (2002-10) of writing and editorial experience at Sports Illustrated for Kids, Sports Illustrated and SI.com, to ESPN RISE for Girls (published five times per year) and all digital content aimed at high school girls. At SI.com, she served as assistant managing editor (2002-05) before taking the senior editor role at Sports Illustrated (2005-09). Previously, she was deputy managing editor at MLB.com (2001-02) and held a variety of editorial posts at CNN/SI (1999-2001) and The Sporting News (1996-99). She will begin her new duties February 21.
Both Johnson and Crawford will work in ESPN’s New York office until a move later in the year to ESPN’s Bristol, Conn. headquarters.