ESPN’s First Take Earns Most-Viewed February Ever, Up 16% Overall

ESPN’s First Take earned its most-viewed February ever, across multiple demos including viewers P2+, M18-49, M25-29, P18-34 and P18-49. The month also notched a 16% overall audience gain over the previous year, averaging 499,000 viewers (P2+, Nielsen’s February 2018: January 29 – February 25, Nielsen’s February 2017: January 30 – February 26).