Following a successful debut in 2020, ESPN, in collaboration with The Undefeated, the NBA and ABC, today announced the return of the #ChampionBlackBusinesses initiative. CBB will elevate Black-owned businesses and their stories and cement the importance their imprint has on their communities across ESPN platforms during Conference Finals and beyond. Also returning after last year’s success is ESPN’s partnership with ABC’s “Shark Tank,” where the Sharks, who are titans of business in their own right, will offer selected Black-owned businesses invaluable advice and help propel them to success yet again. ESPN is working with women and Black-owned marketing agency JOY Collective for the initiative.
The post ESPN, The Undefeated, the NBA and ABC’s ‘Shark Tank’ Team Up to #ChampionBlackBusinesses for the 2021 NBA Postseason appeared first on ESPN Press Room U.S..