ESPN drew its highest-rated NBA regular season game since 2016 last night for its Los Angeles Lakers at Cleveland Cavaliers telecast. LeBron James’ return to Cleveland generated a 2.6 metered market rating, up 18 percent from last year’s comparable game – Golden State Warriors vs. Oklahoma City Thunder – according to Nielsen. It’s the highest-rated ESPN NBA regular season telecast since the Golden State Warriors won their record 73rd game of the season in April 2016.
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