AT&T, Coors Light, Intel and LifeProof Join the Roster of Official Sponsors
ESPN unveils today the sponsors for this year’s X Games Aspen, taking place in Buttermilk Mountain in Aspen Snowmass, January 28-31, 2016, with live coverage on ESPN and ABC. AT&T, Coors Light, Intel and LifeProof join the roster of official sponsors alongside returning America’s Navy, GoPro, Harley-Davidson, Jeep ® brand and Monster Energy. Additional sponsors include Oakley, Polaris, Skype and Xbox.
The 2016 event will feature the world’s top action sports athletes competing for X Games gold and prize money, a blend of acclaimed musical artists and a festival village that offers the most complete youth cultural experience for fans of all ages to enjoy.
Serving as the title sponsor of the Snowboard Big Air competition at X Games Aspen, America’s Navy brings with it an exciting array of attractions. Fans can meet real members of the Navy Special Operations team and check out their gear. The popular Warrior Challenge invites fans to compete in daily pull-up contests for the chance to win custom Navy X Games snowboards. There will be opportunities to test run some cool Navy Robotics. Plus, there’s the chance to score an autograph from nine-time X Games gold medalist Lindsey Jacobellis – all at the Navy display.
First-year sponsor Coors Light will entitle the Coors Light Skier X Men’s and Women’s competitions. The World’s Most Refreshing Beer will also be featured during concerts in the Sound Factory and provide a lounge area at the event.
GoPro, the official camera sponsor, will be integrated into the broadcast, providing unique perspectives via their HEROcast technology, bringing audiences at home closer to the action. During the GoPro Ski Big Air competition, GoPro cameras will be mounted on athletes, providing one-of-a-kind camera angles to viewers.
Harley-Davidson is back in Aspen giving fans the chance to check out its most powerful cruiser motorcycle lineup ever. Harley-Davidson’s display will include a chance to enter a grand prize sweepstakes for a VIP trip to X Games Austin 2016 and a new 2016 Harley-Davidson motorcycle as well as daily onsite giveaways. Brad Baker, X Games bronze medalist from the Austin 2015 X Games inaugural Harley-Davidson Flat-Track race, will also be in the H-D area with other X Games athletes for autograph signings.
As part of a collaboration with ESPN, Intel will showcase the latest technology set to add new levels of data-powered insights to the amazing feats of athleticism at the competition. The tiny, low power Intel® Curie™ module will be integrated into the Men’s Snowboard Slopestyle and Men’s Snowboard Big Air competitions to provide real-time data on athlete performance such as in-air rotations, jump height, jump distance, speed, and force on landing, giving viewers a more in-depth experience.
Returning to the X Games Aspen for the 13th year as the title sponsor of the Slopestyle course, the Jeep brand will feature a booth at the X Games Playground where fans can take 360 Degree photos next to a Jeep-shaped snow sculpture and share them on social media using the hashtag #JeepXGames. The brand will also activate “The Jeep Chill Zone” at the Galleria, hosting athlete signings, prize giveaways and gifting fans with custom-printed prizes. Similarly to previous years, Jeep will provide guests with its Jeep Snow Patrol shuttle service between downtown Aspen and the mountain.
LifeProof, the No. 1-selling waterproof smartphone case in the U.S., will be providing guests with a phone-charging station at the Gaming Shack Village. LifeProof will also host athlete signings and product giveaways throughout the weekend.
Official energy drink sponsor Monster Energy will feature athlete autograph signings, brand ambassadors on site and an outdoor lounge for fans at the Galleria in Festival Village. The brand will also entitle the Monster Energy Snowmobile Freestyle competition.
Skype is back at X Games Aspen this year, helping fans across the world get even closer to the games. By adding the official X Games Skype ID “XGames2016,” fans will have the chance to speak directly to their favorite athletes. Additionally, X Games Extra presented by Skype will make its debut on ESPN2, showcasing all the post-competition action directly from Aspen and letting fans dial into the show via Skype.
Xbox teams up with X Games to bring Halo 5: Guardians to X Games Aspen 2016, as part of the Halo World Championship Tour, and for the first time-ever, segments and highlights of the esports competition will be integrated into the X Games Aspen telecasts on ESPN and WatchESPN. Eight of the top teams from around the world – six from North America and two international teams – will compete in group play that will culminate in a single-elimination bracket-style tournament onsite at X Games Aspen for medals and $30,000 in prize money.
X Games Aspen 2016 will feature 16 hours of extensive coverage and live content distributed on ESPN, ABC and across multiple digital platforms. An additional eight hours of competition will be carried exclusively on ESPN3 as well as the latest coverage across ESPN digital platforms, including XGames.com, the X Games app, and X Games pages across Twitter, Facebook, Instagram, Snapchat and more.
More details on tickets and full music and competition schedules are available at XGames.com/tickets. As always, general admission to the action sports competitions and festival villages is free to the public.