ESPN has reached an agreement with FC Bayern Munich for rights to use and share content directly from the powerhouse German Bundesliga club across its digital and linear platforms. Through this agreement, Bayern Munich, the most successful club in German history, will make available its content – behind-the-scenes video, access-driven features, pre- and post-match reports, press briefings, team travelogue, and more – for use across a myriad ESPN programs in the United States, Canada, throughout Latin America and the Caribbean.
The post ESPN and FC Bayern Munich Sign Content Sharing Agreement appeared first on ESPN MediaZone U.S..
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