NBC’s Sunday Night Football off to Best Start Through Week 7 Since 2015
Last Night’s Lopsided 37-10 Cowboys’ Win is 8th Philadelphia-Dallas SNF Game in Last 9 Seasons to Draw 20+ Million TV Viewers
NBC Sports Digital’s Average Minute Audience for Eagles-Cowboys (511,000) is Up 99% vs. Last Year’s Week 7
STAMFORD, Conn. – Oct. 21, 2019 – The Dallas Cowboys’ 37-10 blowout victory over the Philadelphia Eagles on NBC’s Sunday Night Football posted a Total Audience Delivery (TAD) average of 22.0 million viewers – marking the most-watched Week 7 NBC SNF game in five years. The 2014 Week 7 game was headlined by Peyton Manning breaking Brett Favre’s all-time record for touchdown passes as the Broncos defeated the 49ers 42-17 (23.9 million viewers).
The Eagles-Cowboys TAD of 22.0 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a 35% increase over last year’s Week 7 game (16.3 million for Bengals-Chiefs), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
NBC’s Sunday Night Football is averaging 20.4 million viewers across all platforms this season – the best start for the series through Week 7 (eight games) since 2015, and up 4% from the same point last season (19.8 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 511,000 viewers – up 99% vs. last year’s Week 7 SNF game (257,000 for Bengals-Chiefs), and the third-most consumed SNF regular-season authenticated game on record. NBC Sports Digital’s AMA of 488,000 viewers for SNF through Week 7 is up 34% from the same point last season (364,000 viewers), and its best ever through seven weeks.
Last night’s game averaged a TV-only 21.5 million viewers, marking an NFL-high 27th time (in 30 appearances) since 2011 that the Cowboys played in an NBC SNF game which delivered at least 20 million TV viewers. The Eagles moved into the top five, with their 12th such SNF game in that stretch.
Below are the teams to play in the most blockbuster viewership games (20 million viewers) since 2011, when NBC Sunday Night Football began its streak as the #1 primetime show for an unprecedented eight consecutive years:
|Team||Games Averaging 20 Million Viewers|
|New England Patriots||17|
|Green Bay Packers||17|
|New York Giants||12|
|Kansas City Chiefs||6|
|New Orleans Saints||6|
|San Francisco 49ers||6|
Last night’s Eagles-Cowboys matchup delivered the eighth audience average of 20 million viewers in their last nine meetings on SNF. Following are the matchups in the NBC SNF package to average at least 20 million TV viewers since 2011:
|Matchup||Games Averaging 20 Million Viewers|
Last night’s game (8:23 p.m.-11:06 p.m. ET) registered a national TV household rating of 12.2/23, and peaked at 24.0 million TV viewers from 9:15-9:30 p.m. ET.
TOP METERED MARKETS FOR EAGLES-COWBOYS:
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