Wednesday night’s US Open match with the legendary Serena Williams – in what is expected to be her final event and defeating Anett Kontaveit of Estonia in a dramatic and well-played second-round contest 7-6, 2-6, 6-2 – peaked in the last quarter hour (9:30-9:45 p.m.) with 5 million viewers. The audience averaged 2.3 million viewers for PrimeTime at the US Open presented by IBM (7:00pm – 12:31am), an increase of +289% over last year, versus Day Three of last year’s primetime telecast.
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