Game Averaged Total Audience Delivery of 20.2 Million Viewers – Best Week 11 NBC SNF Viewership Since 2017 & Up 17% from Last Year
Raiders Register Highest Local Market Rating in First Season in Las Vegas; Chiefs Deliver Second-Best NBC SNF Rating in Kansas City
STAMFORD, Conn. – November 24, 2020 – The Kansas City Chiefs’ down-to-the-wire 35-31 victory over their AFC West-rival Las Vegas Raiders on NBC Sunday Night Football averaged a Total Audience Delivery of 20.2 million viewers across NBC TV, NBC Sports Digital and NFL Digital Platforms – to rank as television’s most-watched primetime show since the NFL Kickoff Game on Thurs., Sept. 10, according to official data released today by Nielsen, and digital data from Adobe Analytics.
Sunday night’s viewership average of 20.2 million viewers is the best for an NBC SNF Week 11 game since 2017, and topped by 17% last year’s Week 11 SNF game (17.3 million viewers for Bears-Rams).
Viewership on NBC peaked at 20.9 million viewers from 9:30-9:45 p.m. ET, and also topped 20 million (20.6 million) for the exciting conclusion from 11:15-11:27 p.m. ET, as Patrick Mahomes led the Chiefs on the game-winning, seven-play scoring drive, culminating with a 22-yard touchdown pass to Travis Kelce with 28 seconds remaining.
The Average Minute Audience (AMA) for last night’s live stream via NBC Sports digital platforms, NFL Digital platforms, Chiefs and Raiders mobile properties, and Verizon Media mobile properties was 647,000 viewers – the third-most streamed Sunday NBC NFL regular-season game ever – and up 85% from last year’s Week 11 (350,000).
Sunday night’s game (8:23 p.m.-11:27 p.m. ET) registered a national TV household rating of 10.8/23.
Local Market Milestones
The Chiefs delivered a 50.0/74 local rating in Kansas City, marking their second-highest home market performance in 17 games since the NBC SNF package debuted in 2006. The Raiders registered a 22.6/38 local rating in Las Vegas – the highest figure in their inaugural season in the city.
TOP METERED MARKETS FOR CHIEFS-RAIDERS (based on 44 markets available):
– NBC SPORTS –