Alliance Provides Turnkey Solution to Enhance Video Library Value and Fan Experience
DENVER, March 14, 2011 – CBSSports.com College Network, a division of CBS Interactive that produces approximately 175 official collegiate athletic sites, and Thought Equity Motion, Inc.-a leading provider of video platform and footage licensing services- announced today that they have partnered to bring colleges and universities nationwide services to help generate new value from their video sports libraries. To complement its official athletic website production services, CBSSports.com College Network will be offering Thought Equity Motion’s advanced Hosted Video Management & Delivery Platform to its customers, enabling them to do more with their video archives and drive new consumer interaction and monetization at their official athletic sites.
“The CBSSports.com College Network is excited to be teaming up with Thought Equity Motion, which works with some of the most widely recognized sports rights holders in the world, to offer our customers a unique and comprehensive set of services,” said Patty Hirsch, VP & General Manager, CBSSports.com College Network. “The ability to unlock more video through Thought Equity Motion’s archive and metadata tools enables our partners to stream more premium content on their official athletic sites, deepening fan engagement, extending the life of their seasons year-round, and increasing time spent and inventory to drive advertising value.”
With Thought Equity Motion’s cloud-based Preservation & Archive and Library Manager services CBSSports.com College Network customers will be able to:
- Digitize and preserve master, broadcast-quality assets in enterprise-class, geographically redundant storage facilities
- Search, preview, clip and download games in multiple formats from any web browser (no software required)
- Deliver assets through a web-based portal to partners, broadcasters, and other third parties worldwide in seconds
- Integrate more digital content into the approximately 175 CBSSports.com College Network partner sites
- Support rich B2C experiences, -such as the NCAA Vault and the ACC Vault-with content from their digital archives that feature rich play-by-play metadata indexing and search, social and sharing features
- Generate new revenue by licensing content through Thought Equity Motion’s global sales force
“Our partnership with CBSSports.com College Network will enable collegiate athletic organizations to preserve their rich video heritage and prepare their video content for next generation uses.” said Kevin Schaff, CEO & Founder of Thought Equity Motion. “Our integrated archive management solutions will enhance the overall utility of institutions’ archives for fans, coaches and partners. Once their archives are digital and tagged with ‘smart content’ metadata, colleges and universities can access, deliver, and add value to their content at a scale not before possible.”
About CBSSports.com College Network
CBSSports.com College Network is the leader in the production, management and hosting of official athletic websites, e-commerce solutions, streaming products and mobile services for colleges and universities across the United States. CBS College Sports currently produces a network of approximately 175 official athletic sites for schools including the University of Alabama (rolltide.com), University of Notre Dame (und.com), University of North Carolina (tarheelblue.com), University of Oklahoma (soonersports.com), Penn State University (gopsusports.com), and the University of Texas (texassports.com).
CBSSports.com College Network is a division of CBS Interactive, the best online content network for information and entertainment. With 200 million people visiting its properties each month, CBS Interactive is a top 10 Web property globally and a top 5 Web property in the U.S. in terms of unique video viewers. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, CBSNews.com, GameSpot, TV.com, BNET, Radio.com, and Last.fm, span popular categories such as technology, entertainment, sports, news and business.
More information about CBS and its businesses is available at cbscorporation.com.
About Thought Equity Motion, Inc.
Thought Equity Motion increases the value of video content through its advanced technology platform and licensing services. The company delivers large scale archive management and “smart content” metadata tools as a cloud service, providing greater control with reduced cost and complexity. Thought Equity Motion also offers rights development expertise, enabling media rights holders to generate new value from their content.
Through its Web platform and global sales force, the company licenses sports, news, entertainment, editorial, and creative content to the world’s leading producers in advertising, film, television, publishing, and interactive media.
Thought Equity Motion works with more than 400 rights holders globally, including BBC Motion Gallery, Paramount Pictures, Sony Pictures Entertainment, National Geographic, The New York Times, and the NCAA®.
Headquartered in Denver, Thought Equity Motion has a digital refinery in Laramie, Wyo. and offices in Los Angeles, New York, Chicago, Tokyo, Sydney, Toronto, London, and sales partner offices in Paris and Mumbai.
Connect with Thought Equity Motion on Twitter, YouTube, LinkedIn and Facebook.
For more information on Thought Equity Motion’s Platform Services for media rights holders, call 310.593.4655 or visit http://platform.thoughtequity.com. For more information on footage licensing, call +1 720.382.2869 or visit, www.thoughtequity.com.