EARLY AFC CHAMPIONSHIP GAME IN 30 YEARS WITH 48.7 MILLION
Fast National Rating is Highest for Early AFC Championship Game in 17 Years with 27.4/48
CBS Sports’ coverage of the 2012 AFC CHAMPIONSHIP game featuring the New England Patriots defeating the Baltimore Ravens on Sunday, Jan. 22 (3:07-6:16 PM, ET) averaged 48.7 million viewers (Persons 2+), which is the highest viewer average for the early AFC Championship game in 30 years (1/10/1982; 51.6 million viewers; San Diego-Cincinnati: NBC).
The 48.7 million viewers for the 2012 AFC Championship game also was the second-highest viewer average (behind last year’s 54.9 million for New York Jets-Pittsburgh) for the AFC Championship game in 30 years (1/10/1982; 51.6 million viewers; San Diego-Cincinnati; NBC).
The AFC CHAMPIONSHIP game earned a fast-national live + same-day average household rating/share of 27.4/48, which is the highest rating for an early AFC Championship game in 17 years (1/15/1995; 28.3/58; San Diego-Pittsburgh; NBC)
The Network’s coverage in the comparable early window in 2010 earned a 26.3/47 (New York Jets-Indianapolis) and last year earned a 28.3/43 (New York Jets-Pittsburgh) in the late window.
The AFC CHAMPIONSHIP game rating peaked at a 31.2/52 with an average of 56.8 million viewers from 5:30-6:00 PM, ET.
* * * *