NBC SPORTS DIGITAL “BYTES”
July 8, 2015 – Vol. 61
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
NBC Sports Live Extra’s Opening Weekend of NASCAR Coverage Delivers 3.9 Million Minutes
This past weekend, NBC Sports Group hit the ignition switch on its 10-year partnership with NASCAR, highlighted by the Subway Firecracker 250 XFINITY Series race on NBCSN Saturday, and the Coke Zero 400 Powered by Coca-Cola on NBC Sunday, both from Daytona International Speedway.
NBC Sports Live Extra’s coverage of the weekend, beginning with Friday’s practices and culminating with the Coke Zero 400, which had a 3 a.m. ET finish due to a rain delay, delivered 3.9 million minutes and 74,000 uniques across all platforms.
Records on NBCSports.com for NASCAR, NHL and NBA Coverage
NBCSports.com delivered a record-setting Monday this week, with NASCAR Talk reaching an all-time traffic high (796,000 page views) following Dale Earnhardt Jr.’s victory and Austin Dillon’s horrific crash in the Coke Zero 400. NHL and NBA free agency caused traffic spikes for Pro Hockey Talk and Pro Basketball Talk. PHT posted its second-best traffic day on Monday (503,000 page views) and PBT had its best week this year (June 29-July 5), topping 6.12 million page views.
Overall, NBCSports.com delivered 2.4 million video views (VOD) on Monday, it’s best day for video consumption ever.
GolfNow Sets Two All-Time Records During Fourth of July Week
GolfNow, the leading tee-time reservation and golf course technology platform, set two all-time records last week – the most online reservations booked in a single day (Thursday, July 2, 85,000) and most rounds booked in one week (480,000). The 85,000 reservation mark last Thursday equated to nearly one reservation every second (on average) over the course of the 24-hour period.
ICYMI on NBC SportsWorld, NBC Sports Digital’s Long-Form Website
NBC SportsWorld‘s Jeff Kassouf caught up with U.S. Women’s National Team Captain Carli Lloyd in Canada after her amazing World Cup performance in which she scored three goals to lead the U.S. to the World Cup title with a 5-2 victory over Japan.
Kassouf received exclusive access to an email Lloyd’s trainer, James Galanis, sent to her before the final in which he predicted Lloyd’s great performance. Galanis wrote that Lloyd had “broken barriers again and gone to a level that no one was expecting and [was] on the brink of shocking the world again.”
Click here for the long form story on NBC SportsWorld.
NBC Sports Live Extra Delivers Record Setting Coverage of Stage 3 of the 2015 Tour de France
Tuesday’s coverage of Stage 4 of the 2015 Tour De France from Seraing to Cambrai finished with 46,000 uniques and 2.8 million live minutes across NBC Sports Live Extra, making it the most-consumed Tour De France event ever streamed on the platform. Overall Tour leader Tony Martin (Etixx-Quick Step) won the Stage 4 yellow jersey, despite having to change bikes due to a flat tire.
As previously announced, NBC Sports Group surrounds its coverage of the 2015 Tour de France with extensive digital offerings, including two premium-subscription products, one for desktops, and one for mobile devices and tablets.
On NBCSports.com, NBC Sports Tour de France Live for desktops offers live streaming video with a multi-camera option of every stage online in full HD, with the ability to pause, rewind and slow-mo the video. While watching live coverage, viewers will also have access to a live GPS tracking map to follow the riders’ progress and to see an enhanced interactive map for each stage. Also, subscribers can personalize their Tour experience by choosing their favorite riders and teams to track throughout the Tour.
To experience the Tour de France on-the-go, fans can also purchase the NBC Sports Tour de France Live mobile and tablet app, which is available for iPhone and iPad, as well as Android devices. All features of the NBC Sports Tour de France Live online experience for desktops will be mirrored in the NBC Sports Tour de France Live app, including live video of every stage. The app is sold separately from the online product.
For information on additional elements available to cycling fans at NBCSports.com and through the app, and for pricing information, click here.
— NBC SPORTS DIGITAL —