NBC SPORTS DIGITAL “BYTES”
April 15, 2016 – Vol. 88
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
Masters Week Garners “Best Ever” Marks For Golf Channel Digital
The Masters last week helped propel Golf Channel Digital to some of its best metrics ever, including the best week ever for total video starts (3.2 million) and total unique users (4.0 million), and the second best week ever for page views (36.4 million). GolfChannel.com scored its six best days of the year for unique users last week, and Golf Channel’s mobile platforms set high marks with its three best days ever (Wednesday-Friday, April 6-8). To help GolfChannel.com engage new audiences, the digital team also maximized its partnership with Yahoo!, which contributed to a boost in video starts on the website throughout the week.
Additionally, “Golf Live Extra” saw a 23% increase in streaming coverage over 2015 for Golf Central Live From the Masters coverage, the best ever for Masters Week on record.
Warriors’ Historic Season Leads to Record Numbers for CSN Bay Area Digital
As Stephen Curry led the Warriors to their historic 73rd regular-season win on Wednesday, fans have consumed 96.1 million minutes of Golden State Warriors games on CSNBayArea.com and via NBC Sports Live Extra (through 70 games), up 443% compared to the 2014-15 championship season.
CSN Bay Area Digital set a network record with 3.19 million minutes streamed for last night’s historic Warriors-Grizzlies game, surpassing the previous high, last Sunday’s Warriors-Spurs game (3.15 million minutes streamed).
NBC Sports Digital Shorts & NBCSports.com Surround Leicester City’s Unlikely Title Run
With a little more than a month until Premier League “Championship Sunday” (May 15 at 10 a.m. ET on the networks of NBCUniversal), NBC Sports Digital Shorts and NBCSports.com surrounds the story of Leicester City as the Foxes are on pace to become the most unlikely champions in the Premier League. Leicester City pulled off the “great escape” last season to narrowly avoid being relegated out of the Premier League, before returning with a remarkable showing this season – remaining unbeaten in all but three matches.
- “What Were They Thinking?” – NBC Sports Group’s Premier League commentators had some opinions about Leicester City’s chances at the beginning of the season.
- “What You Need To Know To Jump On Leicester City Bandwagon” – How to speak intelligently about the team to pass for a fan.
- “A Quick Look at Why Leicester Are on the Brink of the Premier League Title” – A recap of the Foxes’ remarkable journey this season told at warp speed by White.
- The SportsTalk sites on NBCSports.com hosts a version of “The Biggest Cinderella Story” in their respective sports.
- “Who is Leicester City?” – ProSoccerTalk’s fact file on the team.
- ProSoccerTalk’s Joe Prince-Wright details the “Perfect Storm” of why Leicester are top of the league.
For more information, click here.
Yahoo Sports – NBC Sports Network Delivers 3.5 Million Minutes in March – Ranked No. 2 Among All Sports Digital Sites
The Yahoo Sports – NBC Sports Network delivered 3.5 million minutes in March, up 30% over March 2015 and ranking No. 2 among all sports digital sites, according to multiplatform data released by comScore.
CSNNW Simulcast Trail Blazers Pre- and Post-Game Show, The Scoop, on Facebook Live
CSNNW simulcast its Trail Blazers digital pre- and post-game show, The Scoop, on Facebook Live this week. The Scoop airs one hour before and immediately after every Blazer game, and previously streamed only to CSNNW.com. The new dual stream to the website and to Facebook Live captured over 12,000 viewers in its first airing.
ICYMI on NBC SportsWorld, NBC Sports Digital’s Long-Form Website
On the Warriors’ record-breaking night, an old friend reached out and stole the spotlight. For one fabulous final night, Kobe Bryant would not be denied, says Joe Posnanski.
Despair, they name is Spieth – for now. Jordan Spieth’s collapse for the ages at the Masters could haunt him for a long time coming. Joe Posnanski writes about collapse – and coming back.
With the mind of a scientist and the skill of a prodigy, Bryson DeChambeau took the Masters by storm. Joe Posnanski tells the story of the amateur sensation at Augusta National.
— NBC SPORTS DIGITAL —