Most-Watched NFL Preseason Game On Any Network in 9 Years; Up 44% From Last Year
SNF Preseason Game is No. 1 Program of the Week in All Key Adult and Male Demos
NEW YORK – August 10, 2010 – The “Sunday Night Football” Hall of Fame preseason game was the most-watched Hall of Fame Game in 11 years, the most-watched NFL preseason game in nine years and the No. 1 program of the week in all the key adult and male demographics, including the coveted Adults 18-49, according to national data released today by The Nielsen Company.
The game, in which the Dallas Cowboys defeated the Cincinnati Bengals, 16-7, drew 11.4 million viewers, the most for a Hall of Fame Game since Aug. 9, 1999 (Cleveland-Dallas, 14.7 million). It was also the most-watched NFL preseason game since Aug. 27, 2001 (Oakland-Dallas, 11.5 million) and was up 44 percent from last year’s game (Buffalo-Tennessee, 7.9 million).
SNF IS NO. 1 SHOW OF THE WEEK: “Sunday Night Football” was the No. 1 broadcast of the week among Adults 18-49 (4.2), the key advertiser demographic. It was also the No.1 show among Adults 18-34, Adults 25-54 and all key male demographics. The 11.4 million viewers (2+) was second on the week, only surpassed by the finale of The Bachelorette (11.7 million).
The broadcast, which featured Bengals WR Terrell Owens facing his old team the Dallas Cowboys, drew a household rating of 6.8/12, up 39 percent from last year (4.9/9) and tied the 2006 game as the highest-rated Hall of Fame Game since 2004.