ESPN’s exclusive partnership with the XFL continued with the 2023 kickoff weekend – centered on the pillars of audio, access and action – which was highlighted by innovative rule changes that led to exciting on-field action with last-second finishes, dynamic storylines and impactful social moments during a crowded sports weekend.
The post Audio, Access & Action: ESPN’s XFL 2023 Kickoff Weekend Cross-Platform Audience Highlights appeared first on ESPN Press Room U.S..
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