NBCSN’s Live First Week Average Viewership Best Since 2010; Adult 18-49 Demo Up 31%
21 Million Live Streaming Minutes on NBC Sports Live Extra – Up 32%
More Than 1.2 Million VOD Highlights Streamed on NBCSports.com
All Remaining Stages Live on NBCSN plus Nightly Tour Primetime Show
Exclusive Features Available on NBC Sports Tour de France Live
STAMFORD, Conn. – July 13, 2015 – American Tejay van Garderen (BMC Racing Team) is in second place – only 12 seconds behind leader and 2013 Tour de France winner Chris Froome (Team Sky) of the U.K. – as NBC Sports Group’s exclusive, live coverage of the 102nd Tour de France heads into its second week.
Through Stage 7 last Friday, NBCSN has posted the best viewership for its live morning telecasts since 2010 (the last year Lance Armstrong rode in the Tour de France), averaging 311,000 viewers – up 16% compared to the same time frame last year (267,000). In the Adult 18-49 demographic, NBCSN’s live morning viewership is up 31% from last year (98,000 vs. 75,000).
Live coverage of the world’s most prestigious and grueling cycling race continues tomorrow, Tuesday, July 14 at 8 a.m. ET on NBCSN and the NBC Sports Tour de France Live mobile app with Stage 10: Tarbes to La Pierre Saint Martin. Coverage continues each night with the Tour Primetime show featuring a look at the day’s most compelling action with new analysis, interviews, and updates. Coverage culminates with the final stage Sunday, July 26, at 10 a.m. ET on NBCSN.
Through the first nine stages (Sunday), fans streamed more than 21 million minutes of live Tour de France action on NBC Sports Live Extra – up 32% vs. last year. NBCSports.com has delivered more than 1.2 million video-on-demand highlights, including more than 400,000 views during the crash-marred Stage 3. NBC Sports Tour de France Live, which includes two premium-subscription products – one for desktop and one for mobile and tablet – has grown 32% in subscribers year-over-year.
NBC Sports Group’s coverage features:
Phil Liggett and Paul Sherwen, the voices of cycling, call the race action for the live shows with reporters Steve Schlanger, Jenna Corrado, and Steve Porino (‘inside-the-race’). Todd Harris hosts nightly studio coverage with analyst Bob Roll, and former professional cyclists and analysts Christian Vande Velde and Jens Voigt, in his Tour de France debut for NBC Sports Group. Voigt, who won the Critérium International a record-tying five times and has two Tour de France stage wins, broke the sport’s hour-record (51.115km in 60 minutes) last year before announcing his retirement from professional cycling.
For the first time, NBC Sports Group’s coverage includes real time speeds of both the leaders and the peloton, daily clips from cameras mounted to competitors’ bikes to take the viewer ‘Inside the Peloton,’ and additional maps that show more detailed versions of the finishes and each mountain climb. “I Was There” videos, which tell behind-the-scenes stories from a fan’s perspective, are also incorporated into the Tour telecasts.
NBCSN is utilizing several production enhancements, including a pointer feature which easily identifies and focuses on one rider in the peloton; exclusive, in-depth profiles and features on teams and riders; and an onscreen predicted time for the peloton riders who are trying to catch the leading riders. ‘Inside-the-Race’ correspondent Porino reports from aboard a motorcycle on the course, and offer updates on race situations.
NBC SPORTS TOUR DE FRANCE LIVE: NBC Sports Group surrounds its linear coverage with extensive digital coverage, including two premium-subscription products, one for desktops, and one for mobile devices and tablets.
On NBCSports.com, NBC Sports Tour de France Live for desktops offers live streaming video with a multi-camera option of every stage online in full HD, with the ability to pause, rewind and slow-mo the video. While watching live coverage, viewers also have access to a live GPS tracking map to follow the riders’ progress and to see an enhanced interactive map for each stage. Also, subscribers can personalize their Tour experience by choosing their favorite riders and teams to track throughout the Tour.
To experience the Tour de France on-the-go, fans can also purchase the NBC Sports Tour de France Live mobile and tablet app, which is available for iPhone and iPad, as well as Android devices. All features of the NBC Sports Tour de France Live online experience for desktops will be mirrored in the NBC Sports Tour de France Live app, including live video of every stage. The app is sold separately from the online product.
Additional elements available to cycling fans at NBCSports.com and through the app, are listed below:
- Live streaming video with multi-camera options
- Full stage video replays including highlights, stage recaps, and rider interviews
- Route and stage previews, course and stage maps, elevation profiles, and stage descriptions
- GPS Race Tracking displayed on interactive maps and rider profiles
- Live stage results and detailed standings
- Rider profiles by country and team
- Real time commentary feeds from media covering the Tour
- Display of every rider group and time gap on the road
- Live time trial results for every split and finish line
- Rider biometric information and analysis
- A Tour de France Twitter stream that will feature tweets from top race officials, riders, analysts, and fans
A desktop subscription to NBC Sports Group’s enhanced digital coverage of the Tour de France is available for $23.99, and a mobile subscription is available for $14.99. The app is available to purchase at http://tourdefrance.nbcsports.com/, and on the iTunes App Store and Google Play. Daily stage passes are available for $4.99.
BROKEN SPOKES – BEHIND THE TOUR WITH STEVE SCHLANGER: Throughout the Tour, NBCSports.com features daily, online-only, video features entitled Broken Spokes: Behind the Tour with Steve Schlanger. Tour de France reporter Schlanger takes viewers behind-the-scenes of what it takes to cover the grueling, 21-stage race including the beauty of the French countryside, the passionate fans, and the knee-deep mountain mud.
NBC Sports Live Extra will stream Tour de France coverage on NBCSN via “TV Everywhere,” giving consumers additional value for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms.
Fans can keep up with the Tour de France through NBC Sports Group’s social media platforms throughout the race, including exclusive behind-the-scenes photos, interviews, video clips, up-to-date news reports and stories from around the cycling world through the NBC Sports Cycling Facebook page and @NBCSNCycling on Twitter.
Telecast Schedule (subject to change, all times ET):
|Tues., July 14||8 a.m. – Noon||Stage 10: Tarbes to La Pierre Saint Martin (LIVE)||NBCSN|
|Tues., July 14||8 – 11 p.m.||Stage 10: Tarbes to La Pierre Saint Martin||NBCSN|
|Wed., July 15||8 a.m. – Noon||Stage 11: Pau to Cauterets (LIVE)||NBCSN|
|Wed., July 15||8 – 11 p.m.||Stage 11: Pau to Cauterets||NBCSN|
|Thurs., July 16||6 a.m. – 11:30 a.m.||Stage 12: Lannemezan to Plateau de Beille (LIVE)||NBCSN|
|Thurs., July 16||8 – 11 p.m.||Stage 12: Lannemezan to Plateau de Beille||NBCSN|
|Fri., July 17||8 – 11:30 a.m.||Stage 13: Muret to Rodez (LIVE)||NBCSN|
|Fri., July 17||8 – 11 p.m.||Stage 13: Muret to Rodez||NBCSN|
|Sat., July 18||8 – 11 a.m.||Stage 14: Rodez to Mende (LIVE)||NBCSN|
|Sat., July 18||2 – 3 p.m.||Stage 14: Rodez to Mende||NBC|
|Sun., July 19||8 a.m. – Noon||Stage 15: Mende to Valence (LIVE)||NBCSN|
|Sun., July 19||8 – 11 p.m.||Stage 15: Mende to Valence||NBCSN|
|Mon., July 20||8 a.m. – Noon||Stage 16: Bourg-de-Péage to Gap (LIVE)||NBCSN|
|Mon., July 20||8 – 11 p.m.||Stage 16: Bourg-de-Péage to Gap||NBCSN|
|Tues., July 21||8 – 10:30 p.m.||Rest Day||NBCSN|
|Wed., July 22||8 a.m. – Noon||Stage 17: Digne-les-Bains to Pra Loup (LIVE)||NBCSN|
|Wed., July 22||8 – 11 p.m.||Stage 17: Digne-les-Bains to Pra Loup||NBCSN|
|Thurs., July 23||8 a.m. – Noon||Stage 18: Gap to Saint-Jean-de-Maurienne (LIVE)||NBCSN|
|Thurs., July 23||8 – 11 p.m.||Stage 18: Gap to Saint-Jean-de-Maurienne||NBCSN|
|Fri., July 24||7 a.m. – Noon||Stage 19: Saint-Jean-de-Maurienne to La Toussuire (LIVE)||NBCSN|
|Fri., July 24||8 – 11 p.m.||Stage 19: Saint-Jean-de-Maurienne to La Toussuire||NBCSN|
|Sat., July 25||7 – 11:30 a.m.||Stage 20: Modane to Alpe d’Huez (LIVE)||NBCSN|
|Sun., July 26||10 a.m. – 2 p.m.||Stage 21: Sèvres to Paris (LIVE)||NBCSN|
|Sun., July 26||3 – 4:30 p.m.||Stage 21: Sèvres to Paris||NBC|
|Sun., July 26||8 – 11 p.m.||Stage 21: Sèvres to Paris||NBCSN|
–NBC SPORTS GROUP–