ESPN has released its creative promoting the National Hockey League’s return to The Walt Disney Company’s linear and direct-to-consumer platforms for sports – ABC, ESPN, ESPN+ and Hulu. “All for Hockey” embraces the intersection of hockey and humanity, telling the story of the game of hockey from the perspective of a wide variety of fans. ESPN worked with agency Fallon and director Michael Lawrence to capture that sentiment, focusing on creating real intimacy in each scene.
The post ‘All for Hockey’: ESPN Releases New Creative for the NHL’s Return to The Walt Disney Company appeared first on ESPN Press Room U.S..
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