2010 STANLEY CUP PLAYOFFS CAMPAIGN DECLARES “HISTORY WILL BE MADE”
NHL To Debut New TV Spots Featuring Iconic Playoff Moments By NHL Greats
NEW YORK (March 19, 2010) – The National Hockey League (NHL) will unveil its new Stanley Cup Playoffs campaign tomorrow, March 20 during the CBC’s Hockey Night in Canada. The campaign reminds viewers that “History will be made” during the Stanley Cup Playoffs.
Focusing on the iconic moments in Stanley Cup Playoffs history that every fan remembers, the campaign begs the question; “if it wasn’t for these iconic moments, what would we remember?” This question is tailored to six historic moments: Bobby Orr taking flight after his infamous Stanley Cup winning goal in 1970, Mark Messier delivering on his “guarantee” and lifting the Stanley Cup in 1994, Mario Lemieux‘s famous defensemen-splitting goal in 1991, Ray Bourque capturing the elusive championship in his final NHL game in 2001, Patrick Roy’s veteran-like performance during his 1986 rookie year, and Steve Yzerman’s famous double-overtime goal against St. Louis in 1996.
“These are the moments from our game that have gone down in history as some of the most iconic in sports,” said Brian Jennings, Executive Vice President of Marketing, NHL. “It’s that image of a flying Bobby Orr frozen in mid-air, when Bourque’s 22-year journey finally ends with a championship, when Messier went from being a captain to ‘The Captain.’ The Stanley Cup Playoffs are where history is made, and this year will be no different.”
The “History Will Be Made” campaign will run across all of the NHL’s national and local broadcast partners, NHL Network, NHL.com, in-arena, and through digital and social media networking websites to promote the Stanley Cup Playoffs (commencing April 14).
Creative for “History Will Be Made” was developed by the National Hockey League with creative consulting by global advertising agency Young & Rubicam.
To download still images from this campaign, log on here: http://smny.tagfileshare.com/FSD.php?EK=c290d3984622fb800c4359c5a48bfb67