1,117,011,735 Page Views For NBCOlympics.com

Gabby Douglas Most-Clicked Athlete on NBCOlympics.com

7.6 Million Devices Now Verified by Cable, Satellite & Telco Customers

NBCOlympics.com Visitors Spend More Than 27 Minutes Per Visit, More Than Twice the Time Spent During Beijing Olympics

102.6 Million Total Videos Streamed and 45 Million Live Videos Streamed Already Surpass Total for 2008 Beijing Olympics

NBC Olympics Live Extra & NBC Olympics apps Peaked at No. 1 & 2 as Top Free Apps for iPhone & iPad on App Store

LONDON – August 6, 2012 – As the second week of the London 2012 Olympic Games begins, NBCOlympics.com has surpassed one billion page views across its computer, mobile and tablet platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC Olympics. With six days remaining, the London Olympics page view total is 1.1 billion, nearly surpassing the total page views for the entire 2008 Beijing Olympics (1.2 billion).

Additional digital highlights include:

• Gabby Douglas (18.27 million views) leading Michael Phelps (7.04 million) by more than 11 million views as NBCOlympics.com’s ‘Most-Clicked Athlete’;
• 7.6 million devices having been verified by cable, satellite and telco customers;
• Total video streams now over 100 million (102.6 million), which surpasses the 75.5 million total streams for the entire 2008 Beijing Olympics;
• Live video streams reaching 45 million, more than triple the total live streams for the entire Beijing Olympics (14 million);
• Visitors are spending more than 27 minutes per visit in the site (118% ahead of Beijing);
• More than seven million downloads of the NBC Olympics Live Extra and NBC Olympics apps, peaking at No. 1 and No. 2 as the Top Free apps for iPhone and iPad on App Store.

Following are more highlights of NBC Olympics’ digital coverage of the 2012 London Olympics (data provided by Omniture is through Sunday, August 5):

PAGE VIEWS

• NBCOlympics.com has surpassed one billion page views (1.1 billion) across its computer, mobile and tablet platforms, including the two NBC Olympics apps, NBC Olympics Live Extra and NBC Olympics.
• Through the same point in the Games, London page views are outpacing Beijing (811 million) by 38 percent.
• With six days remaining, the London Olympics page view total has reached 1.1 billion, nearly surpassing the total page views for the entire 2008 Beijing Olympics (1.2 billion).
• On average, visitors to NBCOlympics.com spend more than 27 minutes per visit, 118% higher than the average time spent per user during the Beijing Olympics (12 minutes).

MOST-CLICKED ATHLETES

• Gabby Douglas — the women’s gymnastics all-around gold medalist who also won gold as a member of Team USA — is by far the ‘Most Clicked Athlete’ on NBC Olympics.com with 18.27 million views, more than 11 million more than the most-decorated Olympian of all time, Michael Phelps, who won four gold and two silver medals here in London. Following are the Top 10 Most Clicked Athletes on NBCOlympics.com:

TV EVERYWHERE

• Cable, satellite, and telco customers have now verified 7.6 million devices either on NBCOlympics.com or on the NBC Olympics Live Extraapp, an increase of one million devices since Friday, August 3.
  • This is believed to be the most device verifications ever for a single event in TV Everywhere history.
  • There are approximately 100 million multi-channel homes in the U.S.

TOTAL VIDEO STREAMS

• 102.6 million, 147% more than Beijing (41.6 million) through the same period
  • For entire Beijing Games: 75.5 million total streams
• 13.2 million hours of total video streamed, 121% more than Beijing (5.9 million) through the same period
  • For entire Beijing Games: 9.9 million hours of video streamed

LIVE VIDEO STREAMS

• 45.2 million, 355% more than Beijing through the same period (10.0 million streams)
  • London has already more than tripled the live streams for the entire Beijing Olympics (14 million)
• 8.7 million hours of live video has been streamed, 365% more than Beijing (1.9 million hours) through the same period
  • London has already surpassed Beijing
    • For entire Beijing: 4.0 million hours

UNIQUE USERS

MOST-WATCHED OLYMPIC LIVE STREAMS (ALL OLYMPICS)

(All were streamed only to cable, satellite and telco customers who verified their accounts, except Usain Bolt’s 100m gold medal race on Aug. 5, 2012, and Michael Phelps’ 200IM gold medal victory on Aug. 2, 2012)

–NBC OLYMPICS–