NBC SPORTS DIGITAL “BYTES”
September 16, 2016 – Vol. 94
NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties. Previous editions can be found on NBCSportsGroupPressbox.com.
Yahoo Sports – NBC Sports Network Sets Sports Category Record with 110 Million Unique Users in August
The 2016 Rio Olympics, NASCAR, and the start of the Premier League season contributed to the Yahoo Sports – NBC Sports Network delivering 110 million unique users in the month of August, ranking No. 1 among all sports digital sites and believed to be the most ever in the sports category for any month, according to multiplatform data released by comScore. The Yahoo Sports – NBC Sports Network’s 110 million unique users in August is up 247% versus August 2012 for the London Olympics (31.9 million), up 93% from August 2015 (57.3 million), and up 36% versus the previous record in October 2015 (80.9 million).
The Yahoo Sports – NBC Sports Network also delivered 2.3 billion minutes of desktop video streamed, ranking No. 1 across the Sports category in August, up 268% over August 2015 (615 million).
NBC Sports’ NASCAR Coverage Generating Strong Digital Consumption Gains
As the 2016 NASCAR Sprint Cup season races into its first playoff event this weekend in Chicago, NBC Sports Digital is lapping last year’s consumption figures in all key metrics.
Season to date, consumption of NASCAR content on NBCSports.com, the NBC Sports app, and connected devices have garnered nearly 59 million minutes and over 450,000 unique users, increases of 77% and 45%, respectively, compared to the same period last season (33 million minutes and 311,000 unique users). Connected device usage is also growing among NASCAR on NBC digital streamers, with 103,000 unique users, more than double the number of connected TV users at the same point in the 2015 season on NBC. In addition, connected TV users have streamed 13.5 million live minutes, up 87% versus the same period last season. Click here for more information.
NBC Sports Digital Launches Rotoworld Fantasy Football Kickoff Presented By Kia on NBCSports.com & the NBC Sports app
NBC Sports Digital launched a weekly live, digital-exclusive show for the 2016-17 NFL season, Rotoworld Fantasy Football Kickoff Presented by Kia. The 30-minute show, hosted by Paul Burmeister and featuring Rotoworld analysts Josh Norris and Raymond Summerlin, will live stream Thursdays at 3 p.m. ET throughout the NFL season, and will be available on-demand on NBCSports.com and the NBC Sports app. The show also offers social media extensions including weekly Facebook Lives and Twitter polls.
ProfootballTalk’s Mike Florio will also host Facebook Live chats and on-demand videos sponsored by Verizon each Friday throughout the season, previewing the weekend’s match-ups. In addition to answering fan questions, the video chats will feature on-video graphics, polling and interactivity through the interactive Telescope platform. Click here for more information.
CSNPhilly.com Teams with PhiladelphiaEagles.com for Fan Ticket Giveaway
CSNPhilly.com, in conjunction with the PhiladelphiaEagles.com, offered fans the chance to enter to win two tickets to each Eagles home game at Lincoln Financial Field during the 2016 season. For five weeks leading up to the start of the season, fans answered weekly poll questions for their chance to win. This year’s contest featured nearly 24,970 entries, and added 10,576 new signups for CSN’s Eagles Newsletter.
ICYMI on NBC SportsWorld
Kyle and Samantha Busch celebrated the birth of their son in 2015 after difficulty conceiving, and they’re paying it forward through their work with the Bundle of Joy Fund, which helps couples faced with similar situations get pregnant.
New year, same old Cleveland Browns, writes Joe Posnanski. Cleveland might have ended its title drought this summer, but the football team still looks lost even with a new quarterback, head coach and management team.
The rivalry between Jose Mourinho and Pep Guardiola, which was renewed over the weekend in the Premier League, stretches back several years and was forged through several high-profile clashes at soccer’s highest levels.
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