NEW YORK, NY – (February 22, 2017) – NBC Sports Regional Networks and NBCUniversal Owned Television Stations today announced that Walter Cade has been promoted to Senior Vice President of Sales, NBC Sports Regional Networks. In this new role, Cade will be responsible for managing revenue across six regional sports networks. He will also work with NBCUniversal’s 29 NBC and Telemundo-owned local stations on multi-market and individual cross-platform sales. Cade will report to Frank Comerford, Chief Revenue Officer and President of Commercial Operations for NBCUniversal Owned Television Stations, who also has oversight of the sales efforts for six of NBCUniversal’s Regional Sports Networks.
“Walter is a sports advertising sales veteran that has more than two decades of experience leading sports sales strategies, including 13 years at CSN Chicago,” said Comerford. “I am confident that he will help us bolster our already strong connections to realize even more opportunities for our clients and advertisers across all of the markets serviced by our local businesses.”
Last year, NBCUniversal’s owned television stations and RSNs’ local ad sales teams were aligned together to realize the greater potential of all the local businesses. This new strategic effort helps bolster NBCUniversal’s already strong local portfolio through the delivery of new, expansive advertising and sponsorship opportunities through a comprehensive and team-focused sales effort.
With more than 25 years of experience leading sports advertising and sales organizations across Chicago, Cade is being promoted to his new role after working at CSN Chicago as Vice President of Ad Sales and National Sales Manager for more than a decade. While at CSN Chicago, he was responsible for overseeing the network’s national, local and digital sales efforts and developing new business opportunities across all platforms. Cade earned a bachelor’s degree in Communications from Western Michigan University. He, his wife and children will be relocating to New York City.
About NBC Sports Regional Networks
NBC Sports Regional Networks is NBC Sports Group’s portfolio of nine regional networks that deliver more than 2,200 live sporting events and original content to more than 43 million homes. Aligned within Eastern and Western Divisions, the NBC Sports Regional Networks are: CSN New England, CSN Philadelphia, TCN, CSN Mid-Atlantic, SNY; and CSN Bay Area, CSN California, CSN Chicago, and CSN Northwest. For additional information, visit ComcastSportsNet.com. For more information on NBC Sports Group properties, including press releases, photos, talent and executive bios, headshots and logos, please visit NBCSportsGroupPressBox.com.
About NBCUniversal Owned Television Stations
NBCUniversal Owned Television Stations is the division of NBCUniversal that includes 29 NBC and Telemundo local television stations, a regional news network and their associated websites and digital platforms, as well as a group of out-of-home properties, a production company, an in-house marketing and promotions company and two national multicast networks, COZI TV and TeleXitos. The local stations, which can be viewed in 37 percent of U.S. homes and in Puerto Rico, produce and deliver their local communities compelling and unique local news, real-time weather forecasts, consumer and investigative reports and entertainment programming across all platforms to help keep their English and Spanish-speaking audiences informed anytime and anywhere.