The UFC on FOX event broadcast on Saturday, Aug. 4, averaged a 1.4/3 household rating/share, and 2.44 million viewers, according to Nielsen Media Research. Despite immense Olympic competition, the UFC event posted a slightly higher audience (2.44 million vs. 2.42 million), and came within one tenth of a point in rating (1.4 vs. 1.5), compared to the last UFC on FOX event on May 5. Men 18-34, the key male demographic category for UFC programming, posted a significant +19% increase over May’s card (1.9 vs. 1.6), and for the week in prime time, the UFC on FOX event ranked #9 among Men 18-34 and was the highest-rated non-Olympic program in this category.
Saturday night’s UFC on FOX coverage grew steadily throughout the broadcast and peaked at a 2.0/4 (3.3 million) at 10:00 PM ET. Las Vegas led all local markets with a 4.6/9, followed by Louisville (3.0/5), New Orleans and Tulsa (2.8). Markets showing the most improvement since May were West Palm Beach (+138%), Indianapolis (+133%) and Birmingham (+110%). Top market New York was up +55% and host market Los Angeles was up +25% compared to the May event.
Through its first four events, the UFC on FOX is averaging a 2.0/4 in households with 3.5 million viewers with the main male demographics posting a 2.5 for both Men 18-34 and Men 25-54 and a 2.4 for Men 18-49.