TNT SCORES WITH ITS EXCLUSIVE COVERAGE OF THE 2009 NBA ALL-STAR GAME
TNT’s exclusive coverage of the 2009 NBA All-Star Game on Sunday delivered a 4.1 US HH Rating, representing a 6% increase from the prior year, and 6,855,000 Total Viewers, up 8% from last year’s telecast, according to Nielsen’s Fast Nationals. The West, led by co-MVP’s Shaquille O’Neal and Kobe Bryant, defeated the East Squad 146-119.
The event also delivered ratings growth in Homes (4,665,000), up 8% from last year, as well as key adult demographics, including:
- A18-34 (2,517,000) +10%
- A18-49 (4,033,000) +6%
- A25-54 (3,445,000) +12%
TNT’s regular season returns on February 19 with its exclusive Thursday night doubleheader. In Game 1, Tim Duncan and the San Antonio Spurs visit Allen Iverson and the Detroit Pistons (8 p.m. ET), followed by Deron Williams and the Utah Jazz hosting Kevin Garnett and the Boston Celtics (10:30 p.m.).