“The Scallenge” with Brian Scalabrine – Exclusive TV Coverage on Comcast SportsNet

ComcastSportsnetNewEngland-csnneCOMCAST SPORTSNET TO BRING VIEWERS EXCLUSIVE TELEVISION COVERAGE 

OF BRIAN SCALABRINE’S UNPRECEDENTED CHALLENGE:

 “THE TOUCHER & RICH ONE-ON-ONE SCALLENGE”

Exclusive Television Coverage from Today’s Scalabrine One-on-One Competition to be Featured in Comcast SportsNet’s “Sports Tonight” Show January 22nd, 23rd & 24th 

BURLINGTON, MA, January 17, 2013 – Brian Scalabrine, Comcast SportsNet New England on-air broadcaster and former NBA player, is rising to a whole new challenge: “The Toucher & Rich One-on-One Scallenge.” Inspired by fans across New England who insist they are better basketball players than the former NBA forward, Comcast SportsNet, 98.5 The Sports Hub’s “Toucher & Rich” and Scalabrine himself decided to find out once and for all if that holds true – and today is the day it all goes down with exclusive television coverage to be featured on Comcast SportsNet nextweek.

Beginning earlier this month, 98.5 The SportsHub’s “Toucher and Rich” began soliciting entries for the “best ballers in Boston” to go one-on-one with the White Mamba. After receiving hundreds of video submissions from athletes across New England, Scalabrine, along with Toucher & Rich, selected the four best challengers (according to the submissions) to take on the former NBA player.  “The Scallenge” will take place in a closed-to-the-public setting today, Thursday, January 17th, and Comcast SportsNet will be there with cameras rolling to capture all theaction.

From the pre-game “trash talk”, to the one-one-one games being called by Toucher & Rich, to the post-game recaps, Comcast SportsNet will be there to document this unprecedented event.  The exclusive footage will be featured on Comcast SportsNet in a three-part series of vignettes within “Sports Tonight” on January 22nd, 23rd, and 24th, allowing fans across New England the opportunity to see how Scalabrine matches up against the non-NBA baller.

In addition to the “Sports Tonight” features, elements from “The Scallenge” will be included in upcoming specialty programming on Comcast SportsNetand will also be turned into a 30-minute exclusive stand-alone special scheduled to air on Comcast SportsNet later this year.

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