RECORD-SETTER: NFL Games Top Local Ratings 88 Percent of Time in 2008
NFL GAMES TOP RATINGS IN ALL 30 MARKETS IN WEEK 17
With playoff berths and positioning up for grabs, NFL games topped the local ratings in all 30 NFL markets last week (Dec. 22-28).
For the season, NFL games were the highest rated program locally a record 88 percent of the time – topping the mark set last season (86 percent). By comparison, NFL games topped local NFL market ratings 73 percent of the time five years ago (in 2003) and 55 percent of the time in 2001.
Nationally, NFL games accounted for four of the five most-watched shows among all programs last week. The FOX doubleheader game on Sunday (mostly Cowboys-Eagles) was the week’s most-watched show with 20.8 million viewers, followed by the Sunday night Broncos-Chargers game on NBC with 14.8 million viewers. The Week 16 ESPN Monday night game (Packers-Bears on Dec. 22) was fourth with 13.8 million viewers and Sunday’s CBS regional game (mostly Dolphins-Jets) was fifth with 12.7 million viewers.
Following are the NFL markets where football was the top-rated program for the week of Dec. 22-28:
|
Week of 12/22-28 |
|
|
HH |
HH |
RTG |
|
Market |
Game |
Date |
RTG |
SHR |
Rank |
|
Pittsburgh |
Browns @ Steelers |
12/28/08 |
43.2 |
73 |
1 |
|
Milwaukee |
Packers @ Bears |
12/22/08 |
39.6 |
58 |
1 |
|
San Diego |
Broncos @ Chargers |
12/28/08 |
37.4 |
58 |
1 |
|
Minneapolis |
Giants @ Vikings + Bonus Coverage |
12/28/08 |
34.7 |
70 |
1 |
|
Indianapolis |
Titans @ Colts + Bonus Coverage |
12/28/08 |
34.4 |
59 |
1 |
|
Baltimore |
Jaguars @ Ravens |
12/28/08 |
33.3 |
50 |
1 |
|
Philadelphia |
Cowboys @ Eagles |
12/28/08 |
33.1 |
55 |
1 |
|
Chicago* |
Packers @ Bears |
12/22/08 |
32.9 |
51 |
1 |
|
Nashville |
Titans @ Colts |
12/28/08 |
32.1 |
57 |
1 |
|
Boston |
Patriots @ Bills |
12/28/08 |
30.8 |
61 |
1 |
|
Denver |
Broncos @ Chargers |
12/28/08 |
30.6 |
49 |
1 |
|
Buffalo |
Patriots @ Bills |
12/28/08 |
29.9 |
56 |
1 |
|
Dallas |
Cowboys @ Eagles |
12/28/08 |
29.8 |
54 |
1 |
|
New Orleans |
Panthers @ Saints |
12/28/08 |
28.5 |
43 |
1 |
|
Charlotte |
Panthers @ Saints |
12/28/08 |
28.0 |
49 |
1 |
|
Miami |
Dolphins @ Jets |
12/28/08 |
26.4 |
49 |
1 |
|
Tampa Bay |
Raiders @ Buccaneers |
12/28/08 |
26.4 |
55 |
1 |
|
Atlanta |
Rams @ Falcons |
12/28/08 |
24.8 |
49 |
1 |
|
Cleveland |
Browns @ Steelers |
12/28/08 |
24.5 |
51 |
1 |
|
Cincinnati |
Chiefs @ Bengals |
12/28/08 |
23.5 |
45 |
1 |
|
Washington, DC |
Redskins @ 49ers |
12/28/08 |
23.0 |
42 |
1 |
|
Kansas City |
Chiefs @ Bengals |
12/28/08 |
21.8 |
46 |
1 |
|
Detroit |
Lions @ Packers |
12/28/08 |
21.3 |
44 |
1 |
|
Jacksonville |
Jaguars @ Ravens + Bonus Coverage |
12/28/08 |
19.6 |
32 |
1 |
|
Phoenix |
Seahawks @ Cardinals |
12/28/08 |
19.5 |
40 |
1 |
|
New York |
Giants @ Vikings + Bonus Coverage |
12/28/08 |
19.2 |
39 |
1 |
|
Seattle |
Seahawks @ Cardinals |
12/28/08 |
18.5 |
42 |
1 |
|
St. Louis |
Rams @ Falcons |
12/28/08 |
16.9 |
33 |
1 |
|
Houston |
Bears @ Texans |
12/28/08 |
14.6 |
32 |
1 |
|
San Fran-Oakland |
Redskins @ 49ers |
12/28/08 |
14.1 |
37 |
1 |
* Local affiliate & ESPN combined
Source: NFL & Nielsen Media Research
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