Sports Media News

NHL Winter Classic on NBC Up 12% Over Last Year

Posted January 3rd . •

NHL WINTER CLASSIC ON NBC DELIVERS BEST REGULAR SEASON OVERNIGHT IN NEARLY 13 YEARS Tops Last Year's Event by 12% NEW YORK – January 3, 2009 – NHL Winter Classic 2009, broadcast New Year's Day on NBC from historic Wrigley Field, earned a 2.9 overnight rating and a 6 share (1-4:15 p.m. ET), the best overnight NHL regular season rating in nearly 13 years (Feb. 3, 1996 on Fox, six-game regional, 3.0/7) and a 12 percent increase over last year's inaugural event (2.6/5, 1-4:45 p.m. ET). The Detroit Red Wings defeated the Chicago Blackhawks 6-4 in the second U.S. outdoor game in NHL history. "Year one was an extraordinary experience. Year two was the establishment of what promises to be a great tradition," ...