New NHL Page Highlighted By Fun, Interactive Features
NEW YORK (October 27, 2009) ─ The National Hockey League (NHL) has unveiled the official NHL fan page on Facebook. The NHL’s new presence on Facebook is part of the League’s broader initiative to make it convenient for fans to find and interact with NHL content, and have more control and flexibility over sharing NHL content with their friends.
The NHL designed its Facebook page to be fun, interactive and viral. As a result, the NHL Facebook page features a wide range of virtual gifts such as team jerseys and “penalties”; NHL video; NHL polls; feeds to the best NHL content on Twitter, message boards and leading blogs; access to deals and discounts; links to NHL team Facebook pages and much more.
“The NHL’s goal is to make sure that fan passion is served on all platforms,” said Perry Cooper, NHL Senior Vice President, Digital Media and NHL Direct. “We have recognized that social networks are a pervasive part of consumer life, and the development of the NHL’s Facebook page is an important part of our direct response to this trend.”
About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network) and radio (NHL Radio, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.