NFL ON FOX SETS DOUBLEHEADER AUDIENCE RECORD
FOX Sports kicked off an extraordinary week on Sunday (10/25) with the most-watched NFL Doubleheader in FOX history. Sunday’s WEEK 7 twin-bill averaged a remarkable 14.1/29 and 23.5 million viewers, which sets a new audience record. FOX’s previous high of 22.9 million was set on 11/12/95 (led by a 49ers/Cowboys national game). Sunday’s 14.1/29 average rating makes this FOX’s third highest-rated NFL doubleheader ever.
Sunday’s Doubleheader was kick-started by a record-setting (rating & viewership) 11.4/25 (18.5 million viewers) regional window in which most markets saw Vikings-Steelers. The national game, led by Atlanta-Dallas, earned a 16.8/32 (28.4 mill.), the highest NFL rating on any network this season and FOX’s most-watched Sunday NFL game in 13 years. Season-to-date, FOX continues to experience its strongest start ever, up +14% over last year in rating (11.4/24 vs. 10.0/21) and +18% on average audience (18.8 mill. vs. 15.9).