CBS SPORTS’ NFL AND COLLEGE FOOTBALL RATINGS FLOURISHING
CBS Sports coverage of THE NFL ON CBS through the first six weeks of the season is averaging a national rating/share of 10.2/21, up 5% from last year’s 9.7/21.
Season-to-date the NFL on CBS is averaging 16.6 million viewers, an increase of 8% over 15.3 million viewers in 2008 through six weeks. This 16.6 million viewer average is the highest number for the NFL on CBS six weeks into the season since the NFL returned to CBS in 1998 and is the highest average for the NFL ON CBS six weeks into the season since 18.1 million viewers in 1990 when CBS broadcast the NFL’s NFC game package.
CBS Sports’ coverage of the SEC ON CBS after six telecasts has earned a season-to-date national household rating/share of 3.9/9, up 44% from last year’s 2.7/6 (7 telecasts). This year’s 3.9/9 is CBS Sports’ highest rating at this point in the college football season since college football returned to the network in 1996. The previous high was a 3.8/10 in 1999.
CBS Sports’ coverage of the SEC ON CBS is currently only one-tenth of a household rating point behind ABC’s season-to-date ratings for college football in 2009 (3.9/9 vs. 4.0/9). This is the closest margin CBS Sports has been to ABC since college football returned to CBS Sports in 1996. CBS Sports’ prior closest margin was three-tenths of a rating point behind ABC in 2007 (3.3/7 vs. 3.6/8).