New Look for SportsCenter Debuts Monday
On Monday, April 6, ESPN’s flagship program, SportsCenter, will debut an updated opening animation and new graphics, designed to enhance the program with a more modern and consistent look. The changes will debut with the 9 a.m. ET edition and include a redesigned BottomLine which will continue to be in use 24 hours per day. The date coincides with the launch of the network’s Los Angeles Production Center as the new home for the 10 p.m. PT (Tues., April 7, 1 a.m. ET) edition of SportsCenter.
“We currently have a very strong presentation, but we are evolving it with a bold, upbeat open as well as more cohesive, easier to read graphics,” said Bob Toms, ESPN vice president, product enhancements.
The new graphics include a new font, colors and layout. The biggest change is the move of the rundown – the list of upcoming stories that is used on most editions of SportsCenter – from the right side of the screen to the left. The rundown will also be inverted – the current story will now be at the bottom of the screen with upcoming stories listed above it in order.
The opening animation is similar to the current iteration, maintaining its energy and the look appropriate for ESPN’s best-known program, but is enhanced with more detail in a futuristic, effects-driven presentation.
ESPN’s New Los Angeles Production Center
ESPN’s new facility will feature three production control rooms, two master control rooms; eight craft edit suites, a music room, a voiceover room and two studios totaling more than 12,300 square feet. ESPN’s owned & operated L.A.-based radio station has already relocated to the new facility in an adjacent building. Additional ESPN content will originate from this facility over time.