NBCSN Primetime Viewership Up 29% vs. April 2018 – Best Increase Among All Cable Networks, Including #1 For Sports Networks
Golf Channel Total Day Viewership #1 Among Single-Sport Networks in April
Record-Setting Month for Digital Consumption for NBC Sports & NBC Sports Regional Networks
STAMFORD, Conn. — May 2, 2019 – Buoyed by the NHL Stanley Cup Playoffs, a full slate of Premier League matches, and two INDYCAR races, NBCSN delivered the most-watched April in the network’s history in both primetime and Total Day, according to live plus same day data released by Nielsen, with additional digital data from Adobe Analytics.
In primetime, NBCSN’s viewership for the month increased 29% — the largest primetime growth among all ad-supported cable networks compared to April 2018, which includes the greatest increase among sports cable networks.
NBCSN, which also ranked as the #2 sports cable network in both primetime and Total Day viewing in April, averaged 663,000 primetime viewers in the month (April 1-28), up 29% from April 2018 (515,000), and 194,000 Total Day viewers, up 15% from last April (168,000).
In addition, NBC Sports Group’s Golf Channel averaged 113,000 Total Day viewers in April to rank as the #1 single-sport network for the third consecutive month.
- NBCSN’s cable coverage of the NHL Stanley Cup Playoffs is averaging a TAD of 930,000 viewers (through April 30), making it the most-watched cable delivery on record (since 1994).
- The double overtime Game 7 of the First Round series between the Carolina Hurricanes and Washington Capitals on April 24 averaged a TAD of 1.75 million viewers, making it the most-watched First Round game on cable on record (since 1994).
- The Acura Grand Prix of Long Beach on April 14 averaged a TAD of 442,000 viewers on NBCSN, making it the most-watched Grand Prix of Long Beach in seven years and up 18% vs. last year.
NBC Sports Group also delivered numerous digital consumption milestones in April, highlighted by 814 million live streamed minutes – marking the most streamed April on record, up 28% from last April (636 million live minutes).
In addition, fueled by the opening of the MLB season and NHL and NBA Playoffs, April 2019 was the most-streamed month in the history of the NBC Sports Regional Networks, with 118 million total minutes streamed. NBCSRN’s MyTeams app also set April records for uniques, page views, visits and VOD starts.
NBC Sports Group continues its Championship Season this month, highlighted by the NHL Stanley Cup Playoffs, Triple Crown horse racing, NBC Sports’ first-ever presentation of the iconic Indianapolis 500, the conclusion of the Premier League season, including Championship Sunday, the French Open, and the Tour de France.