SNF No. 1 in Primetime in Viewership & HH Rating As TV Season Ends Today
Most Dominant Season Ever for NBC SNF in Average Viewership & HH Rating vs. Competition
STAMFORD, Conn. – May 23, 2018 – With the 2017-18 TV season wrapping up tonight, NBC’s Sunday Night Football finishes as primetime’s #1 TV show in all key metrics for an unprecedented seventh consecutive year – breaking a tie with American Idol for the most consecutive years atop the charts (since 1950), based on live plus same day data provided by Nielsen. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.
“As part of the strongest primetime lineup in TV, this milestone is a testament to the hundreds of hard-working members of the Sunday Night Football team, who are devoted to putting on a superb show each week,” said Mark Lazarus, Chairman, NBC Broadcasting & Sports. “We celebrate this accomplishment with the NFL and the millions of loyal viewers who tune in every Sunday.”
Most Consecutive Years, #1 Ranked Show in Primetime, Since 1950
7 years in a row – Sunday Night Football (2011-12 through 2017-18)
6 years in a row – American Idol (2005-06 through 2010-11)
5 years in a row – The Cosby Show (1985-86 through 1989-90)…tied Cheers in ‘89-90
5 years in a row – All in the Family (1971-72 through 1975-76)
4 years in a row – Gunsmoke (1957-58 through 1960-61)
SNF POSTS MOST DOMINANT STANDING COMPARED TO PRIMETIME’S #2 SHOW IN ITS HISTORY
NBC Sunday Night Football averaged 18.2 million TV viewers in 2017, which topped the #2 primetime show by 29% — marking the most dominant season in NBC SNF history (since 2006 debut). SNF also beat the top scripted series (Big Bang Theory) by 30%.
SNF averaged a 10.3/19 household rating in posting the series’ largest-ever advantage (20%) over primetime’s #2 show. SNF also easily topped the highest-rated scripted series (Big Bang Theory), with a 23% margin.
Also notable from the 2017-18 TV season:
- The Total Audience Delivery (TAD) for the 2017 Sunday Night Football season on NBC and NBC Sports Digital was 18.4 million viewers. For SNF, NBC Sports Group’s Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast and digital.
- For the 2017-18 primetime television season, Sunday Night Football ranked as the highest-rated (10.3 HH rating) and most-watched show (18.2 million TV-only viewers), and the No. 1 program among Adults 18-49 (6.1).
- In each of its 12 seasons (2006-17), Sunday Night Football has averaged at least a 10.0 U.S. household rating (10.3 this season) and a 6.0 rating in the key Adult 18-49 demographic (6.1 this season). Among other primetime shows, only American Idol has posted a 10.0 HH rating and a 6.0 demo rating more than twice in that 12-year stretch, and has not done so since 2010. (Nielsen Live + Same Day Data, 9/7/17-5/22/18; Excludes Pre- and Post-Game Shows)
- SNF’s seven-year run at the top marks the only seven times on record that a sports series has been the highest-rated and most-watched show of the primetime TV season.
—SUNDAY NIGHT FOOTBALL—