NBC SPORTS SCORES MOST-WATCHED SATURDAY PRIMETIME WILD CARD EVER
Best Primetime Viewership for Any Network Since Super Bowl
Best Primetime Saturday Viewership on NBC in More Than 2 Decades
NEW YORK – January 12, 2010 – NBC Sports’ coverage of Saturday night’s Dallas Cowboys 34-14 blowout victory over the Philadelphia Eagles was the most-watched primetime Wild Card Playoff game ever and also set other ratings milestones:
- Delivered the best primetime viewership for any network in nearly a year – since Super Bowl XLIII on NBC.
- Attracted the biggest Saturday primetime viewership on any network in nearly 16 years since CBS’s tabloid-fueled Lillehammer Olympics coverage.
- NBC’s biggest primetime Saturday audience in nearly 22 years since Saturday night comedy line-up.
EAGLES-COWBOYS PRIMETIME GAME: The Eagles-Cowboys game (8:00-11:15 p.m. ET) drew 32.1 million viewers, the most-watched Saturday primetime Wild Card game ever, 15 percent higher than last year’s Colts-Chargers overtime game (27.8 million) and 25 percent higher than the Jaguars-Steelers Wild Card game in Jan. 2008 (25.7 million). The household rating of 18.0/30 was also the best for any Saturday primetime Wild Card game.
JETS-BENGALS AFTERNOON GAME: The Jets-Bengals game (4:30-7:45 p.m. ET) drew 25.0 million viewers, the best Saturday Wild Card Game 1 in more than a decade (Bills-Dolphins, 25.3 million, Jan. 2, 1999), 19 percent higher than last year’s Falcons-Cardinals game (21.0 million) and nine percent higher than the Redskins-Seahawks game in Jan. 2008 (23.0 million). The household rating of 15.2/29 was also the best since the aforementioned Bills-Dolphins game.
BEST PRIMETIME DELIVERY SINCE THE SUPER BOWL: For the full primetime night (8-11 p.m.) NBC averaged 32.3 million viewers, the biggest primetime viewership on any network since NBC’s broadcast of Super Bowl XLIII, the most-watched program in television history. NBC Sports Wild Card primetime had more viewers than, among other shows, the 2009 Academy Awards and the 2009 season finale of American Idol.
- The 32.3 million in primetime was the most-watched Saturday primetime on any network since the tabloid-fueled Lillehammer Olympics (Feb. 26, 1994 on CBS, 38.1 million) and NBC’s most-watched Saturday night in more than two decades (Facts of Life, 227, Golden Girls, Amen and Bloopers Special, Feb. 6, 1988, 32.5 million).