STAMFORD, Conn. and OXNARD, Calif. – July 29 – NBC Sports and the Dallas Cowboys announced that they will work with Replay Technologies Inc. to provide a unique, new 360-degree “FreeD” look at red-zone plays for viewers watching NBC football telecasts and fans at the game in AT&T Stadium.
“FreeD” (free dimensional video) will debut during the Sept. 8 Sunday Night Football New York Giants-Dallas Cowboys opener. In addition, NBC Sports will use the system for the October 5 Notre Dame-Arizona State game, and the October 13 Redskins-Cowboys SNF game (in addition to any Cowboys home games flexed into primetime) at AT&T Stadium. Fans in the stadium will also see “FreeD” replays on the scoreboard at all home games, as well as on Cowboys local programming during the season.
The “FreeD” system will utilize 24 high-speed cameras mounted in the stadium — 12 in each red zone placed on both sides of the field from the 20-yard line to the goal line and in the back of each end zone — to provide replays of key red-zone plays from a 360-degree perspective, enabling fans to see the action seamlessly.
“We are excited to partner with NBC Sports to bring a new look at replays to our fans,” said Charlotte Anderson, Dallas Cowboys executive vice president. “We are always striving to be on the cutting edge of technology and innovation. Just as our center hung video board has changed the way our fans view the game, we believe that this ‘FreeD’ technology will add a unique viewing dimension for our fans at every game.”
“The Cowboys are the perfect partner, because AT&T Stadium is the most technologically advanced stadium in the world, and the organization is constantly striving to provide the best entertainment experience for their fans,” said Fred Gaudelli, coordinating producer of Sunday Night Football. “Being able to seamlessly move from side to side and around an entire play without switching shots will entertain and inform the fans at the stadium and watching our telecast. Fans will think they are playing a video game or watching a Sci-fi movie, but they’ll actually be viewing football as never presented before.”
SNF NO. 1 PRIMETIME PROGRAM ON TELEVISION FOR 2 YEARS RUNNING: For the second straight primetime television season in 2012-13, Sunday Night Football ranked as the most-watched (persons 2+) show, and the No. 1 program across the key demographics of Adults 18-49, 18-34, 25-54, as well as Men 18-49, 18-34 and 25-54, based on Nielsen live + same day. Additionally, SNF was the No. 2 show among Women 18-34, and Women 18-49 based on Nielsen live + same day data.
About Replay Technologies, Inc.
Replay Technologies FreeD™ free dimensional video format shows what happens when top secret military computerized vision technology meets CGI visual effects capabilities. The company is a veteran of Olympic broadcasting and most recently New York Yankees live telecasts.
–NBC Sports Group—