NBC’s Live Race Coverage from Bristol Motor Speedway Last Saturday is Third Consecutive NASCAR on NBC Cup Series Broadcast to Win The Weekend
All Five Monster Energy NASCAR Cup Series Races on NBCSN Ranked as Most-Watched Cable Sports Event of the Weekend
NASCAR Cup Series Race Coverage on NBC and NBCSN Averaging More Than 4 Million Viewers, + 11% vs. 2016
STAMFORD, Conn. – August 22, 2017 – NBC Sports Group is gearing up for the 2017 NASCAR Playoffs with considerable momentum. Through the first two months of NBC and NBCSN’s live race coverage, NBC Sports Group’s telecasts of the Monster Energy NASCAR Cup Series have ranked as the most-watched sporting event on six of eight weekends – up from two of eight last year, and one of eight in 2015.
Beginning with NBC Sports Group’s 2017 NASCAR on NBC season debut from Daytona International Speedway, and continuing through this past weekend’s Cup Series broadcast from Bristol Motor Speedway, all three NASCAR Cup Series races broadcast on NBC (Daytona, Indianapolis, Bristol) have won the weekend, and three races telecast on NBCSN (New Hampshire, Pocono, Watkins Glen) have ranked as the most-watched sporting event of the weekend.
Through eight races this season, NBC Sports Group’s 2017 Monster Energy NASCAR Cup Series live race coverage is averaging more than 4 million viewers and a 2.40 US HH rating, +11% in both metrics, from the same eight races last year (3.6 million / 2.16).
Additional highlights include:
- All five Monster Energy NASCAR Cup Series races telecast on NBCSN this season have ranked as the most-watched sporting event of the weekend on cable.
- NBC Sports’ coverage of this year’s NASCAR XFINITY Series race from Iowa Speedway averaged 1.7 million viewers and delivered a 1.14 HH rating, making it the highest-rated NBC Sports Group XFINITY Series race since 2015 (Homestead 1.21).
- NASCAR America, NBCSN’s daily motorsports show, is averaging 103,000 viewers, +14% vs. 2016.
For the 2017 NASCAR on NBC season to date (8 race weekends), there have been a total of 487K unique devices and 59.2M live minutes streamed, +41% and +37%, respectively, vs. 2016.
2017 Monster Energy NASCAR Cup Series streaming on NBCSports.com and the NBC Sports app is on pace to be the most-streamed season ever for NASCAR on NBC coverage.
NASCAR ON NBC
With the Monster Energy NASCAR Cup Series on an off week, NBC Sports Group’s coverage of the 2017 NASCAR season continues this Sunday at 3 p.m. ET on NBC, with live XFINITY Series coverage from Road America, in Elkhart Lake, Wisconsin. NASCAR Cup Series coverage returns Sunday, September 3 at 6 p.m. ET on NBCSN, from Darlington Raceway, in Darlington, SC.
In 2017, NBC Sports Group will present the final 20 NASCAR Monster Energy NASCAR Cup Series races, final 19 NASCAR XFINITY Series events, and select NASCAR Regional & Touring Series events. NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials.
–NBC SPORTS GROUP–