Content will be Presented As Part of Olympic Channel: Home of Team USA Partnership among NBCUniversal, IOC, and USOC
STAMFORD, Conn. – June 30, 2017 – Beginning with this year’s AJC Peachtree Road Race, USA Track & Field, NBC Sports Group and Atlanta Track Club will launch a three-year partnership to air a same-day national broadcast of the iconic July 4 event, with this year’s edition airing at 7 p.m. ET on NBCSN. The third year of the relationship, in 2019, will celebrate the 50th running of the race.
The event will be added to the direct-to-consumer NBC Sports Gold “Track and Field Pass,” which live streams to desktops, tablets, mobile and connected devices. Content will be presented as part of the Olympic Channel: Home of Team USA partnership among NBCUniversal, the IOC, and the USOC.
“It’s only fitting that we partner with USATF and NBC to tell the story of America’s largest road race and the world’s largest 10K,” said Rich Kenah, executive director of Atlanta Track Club. “We are deeply proud of our tradition and roots in Georgia but, with a field of 60,000 that includes runners from 47 states and 21 countries, it’s also an event of global significance in the running world—especially with our 50th running fast approaching just two years from now.”
Kicking off the partnership, this year’s 48th running of the AJC Peachtree Road Race will again host the USATF 10 km Championships for both men and women. Peachtree most recently served as the championships in 2014.
“Peachtree is one of the world’s top races, and we are pleased to add it to our broadcast coverage with NBCSN and NBC Sports Gold,” USATF CEO Max Siegel said. “Continuing to increase coverage of all segments of our sport, and especially showcasing industry-leading events like the AJC Peachtree Road Race, is vital to the growth of running and track and field.”
NBCSN presents coverage of the event this Tuesday, July 4, from 7 p.m.-8 p.m. ET. The NBCSN telecast will complement an Atlanta broadcast by race partner 11Alive, an NBC affiliate, which will offer more than four hours of local coverage.
Paul Swangard calls the action on NBCSN, joined by two-time Olympian and analyst Amy Rudolph, as well as 2004 Olympian and reporter Carrie Tollefson.
–NBC SPORTS GROUP–