Two-Day NBC Primetime Viewership Tops by 294% Other Broadcast Networks Combined
NBC Saturday Night Adult 18-49 Rating Advantage over Other Networks Combined is Best in TV History, Excluding Super Bowls
U.S. Men’s Basketball Telecast on NBCSN Tops All of Team’s Games on Network in 2012
More than 216 Million Rio Olympics Streaming Minutes through Saturday – Up 280% From ‘12
NBC to Introduce New Total Audience Delivery Report Measuring Multi-platform Consumption of Rio Games
RIO DE JANEIRO – August 7, 2016 – Viewership and ratings for NBC’s exclusive coverage of the 2016 Rio Olympics is off to the second-most dominant primetime start of any Olympics on record.
After two days, NBC’s average primetime viewership (24.4 million viewers) and household rating (13.0) have respective 294% and 210% advantages over the other broadcast networks combined – the second-largest Olympics advantage on record (behind only the London Olympics).
NBC will begin Total Audience Delivery reports later this week measuring full consumption. The TAD will measure broadcast, cable, and digital/other consumption.
Last night’s NBC coverage (8:30-11:05pm ET/PT) averaged 20.7 million viewers in primetime – topping the other broadcast networks combined by 381% to rank as the most dominant Saturday night on record. The telecast posted an 11.4 household rating. Saturday’s Olympic coverage on the networks of NBCUniversal was watched by 80.5 million viewers (27.1% of the U.S. population) in 46.5 million homes (39.9% of U.S. TV households).
The NBC primetime figures do not include simultaneous live coverage on NBCSN, which averaged 1.5 million viewers from 8-11 p.m. ET, and the 705,000 viewers for Bravo’s live coverage of Olympic tennis (7-10:40pm ET), featuring Venus Williams’ three-set loss to Kirsten Flipkens.
NBC’s 5.9 primetime rating among Adults 18-49 on Saturday night topped by 743% the other broadcast networks combined (0.7) – the largest advantage on record for any non-Super Bowl night.
In addition, NBC Olympics’ cable and digital metrics are on record pace.
- NBCSN’s 2016 Rio Olympics coverage has increased vs. London on all three days of event coverage. Saturday’s full-day coverage (9 a.m.-midnight ET) averaged 1.8 million viewers — up 45% from the comparable day in 2012. That increase follows respective 28% and 18% full-day increases for Wednesday and Thursday soccer coverage.
- U.S. Men’s Basketball win over China on NBCSN yesterday (6-8 p.m. ET) averaged 3.8 million viewers – topping viewership of all U.S. men’s basketball games on the network at the 2012 London Olympics. NBCSN’s Saturday viewership peaked at 4.3 million viewers during the game (6-6:15 p.m. ET).
- U.S. Women’s Soccer win vs. France yesterday averaged 2.9 million viewers – up 19% from the team’s second match in ’12 (vs. Colombia).
- Saturday was the best day ever for NBC Olympics digital platforms, with 155 million live streaming minutes (up 263% from the comparable day in 2012) and 11.3 million unique users (up 7%).
- NBC Olympics’ 216 million live streaming minutes through Saturday is the best ever at this point in the Olympics, and up 280% from the same point in London 2012.
TOP 10 METERED MARKETS FOR NBC SATURDAY PRIMETIME:
|1. Salt Lake City||17.4/36|
|T9. Kansas City||13.6/26|
|T9. West Palm Beach||13.6/24|
About NBC Olympics
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. The London 2012 Olympic Games were watched by 217 million Americans across the networks of NBCUniversal, making it the most-watched event in U.S. television history.