Most-Viewed Opening Night in NBA TV History
NBA TV’s telecast featuring the Los Angeles Lakers, with offseason acquisitions Dwight Howard and Steve Nash, visiting the Portland Trail Blazers on Wednesday, Oct. 31, at 10:30 p.m. ET generated an average of 868,000 total viewers to become the network’s most-viewed telecast ever. The prior mark was set by NBA TV’s premiere of the Dream Team documentary with an average of 847,000 total viewers. Previously, the most-viewed NBA game airing on the network was an NBA Playoff Game 5 between the Memphis Grizzlies and San Antonio Spurs on April 27, 2011, with an average of 835,000 total viewers.
The network’s opening night doubleheader – San Antonio Spurs vs. New Orleans Hornets at 8 p.m., with an average of 638,000 total viewers leading into the Lakers/Trail Blazers game – averaged 758,000 total viewers to net NBA TV’s most-viewed opening night ever. The doubleheader peaked with an average of 950,000 total viewers from 10:15-10:30 p.m.
NBA TV is coming off the network’s most-viewed regular season last year. NBA Digital, which is jointly managed by the NBA and Turner Sports, set double-digit growth across all platforms during the 2011-12 season.
Source: Nielsen Media Research, based on Live + Same Day data stream, for NBA TV network dates: 09-27-10 through 10-31-12.