NBA on TNT Returns Oct. 27 with Doubleheader Featuring Cleveland Cavaliers vs. Boston Celtics, Followed by Los Angeles Clippers vs. Los Angeles Lakers
Network Hits the Hardwood After Back-to-Back Years of Viewership Growth in Regular Season and Playoffs
TNT, which is looking to build on back-to-back solid viewership and demographic growth in both the regular season and the playoffs, will air 53 regular season NBA games, including 10 appearances each by the Cleveland Cavaliers, Denver Nuggets and Orlando Magic, and nine by the defending NBA champion Los Angeles Lakers, Boston Celtics and Chicago Bulls. All 53 games will appear in primetime, with 44 being part of TNT’s Thursday night exclusive doubleheaders, including Thanksgiving and New Year’s Eve. TNT also plans a tripleheader on Martin Luther King, Jr. Day.
TNT’s coverage begins Tuesday, Oct. 27, with a special half-hour preview show, NBA Tip-Off ’09 at 7 p.m. (ET), followed at 7:30 p.m. (ET) with an exclusive opening night doubleheader. The first game will feature LeBron James, Shaquille O’Neal and the Cleveland Cavaliers taking on Paul Pierce, Kevin Garnett and the Boston Celtics. Kobe Bryant, Pau Gasol and the L.A. Lakers will be presented with their championship rings prior to taking on 2009 NBA Draft #1 overall selection Blake Griffin, Baron Davis and the L. A. Clippers at 10:30 p.m. (ET). Opening Week continues on TNT on Thursday, Oct. 29, with a point guard battle when Tony Parker and the San Antonio Spurs take on Derrick Rose and the Chicago Bulls at 8 p.m. (ET), followed by Carmelo Anthony and the Denver Nuggets visiting Brandon Roy and the Portland Trail Blazers at 10:30 p.m. (ET).
“The continued growth of the NBA on TNT over the past two years has reinforced both the strength of the property and our great partnership with the NBA,” said David Levy, president of ad sales, distribution and sports, Turner Broadcasting System, Inc. “Our increased viewership for the regular season and the playoffs is proof of the enduring popularity of the NBA.”
The NBA on TNT has enjoyed growth in households, total viewers and key demos over the past two seasons for both the regular season and the playoffs, according to data from Nielsen Media Research. Some highlights include:
- During the 2008-09 season, the NBA on TNT experienced Household growth of 5% (1,296,000 vs. 1,230,000), coming off of a 15% increase the previous year.
- During the 2009 playoffs, the network experienced Household growth of 19% (3,515,000 vs. 2,946,000), off a 15% increase for the 2008 Playoffs.
- During the 2008-09 season, the NBA on TNT experienced total viewer growth of 14% last season (1,711,000 vs. 1,496,000 total viewers), coming off a 14% increase the previous year.
- During the 2009 playoffs, the network experienced a growth of 24% (4,718,000 vs. 3,806,000 total viewers), off a 15% increase for the 2008 Playoffs.
- The NBA on TNT has enjoyed strong double digit growth across all key demos including:
- 2008-2009 Regular season:
- +13% in A18-34 (543,000 vs. 479,000)
- +17% A18-49 (981,000 vs. 835,000)
- +16% A25-54 (882,000 vs. 760,000)
- 2009 Playoffs:
- +19% A18-34 (1,457,000 vs. 1,218,000)
- +23% A18-49 (2,684,000 vs. 2,246,000)
- +23% A25-54 (2,520,000 vs. 2,055,000)
- 2008-2009 Regular season:
Along with its Opening Week doubleheaders, TNT’s schedule features a number of marquee match-ups, including:
- · Nov. 26, 2009 – A Thanksgiving doubleheader features Dwight Howard and the Orlando Magic visiting Joe Johnson and the Atlanta Hawks (8 p.m. ET), followed by Deron Williams and the Utah Jazz hosting Derrick Rose and the Chicago Bulls (10:30 p.m. ET).
- · Dec. 31 – TNT rings in the New Year with Dwyane Wade and the Miami Heat taking on Tim Duncan and the San Antonio Spurs (7 p.m. ET).
- · Jan. 18, 2010 – A star-studded MLK Day tripleheader will include Steve Nash and the Phoenix Suns taking on Rudy Gay and the Memphis Grizzlies (5:30 p.m. ET), Kevin Garnett and the Boston Celtics hosting Dirk Nowitzki and the Dallas Mavericks (8 p.m. ET), followed by an 2009 NBA Finals rematch featuring Dwight Howard and the Orlando Magic visiting Kobe Bryant and the L.A. Lakers (10:30 p.m. ET).
- · Jan. 21 – Former teammates collide when Shaquille O’Neal and the Cleveland Cavaliers host Kobe Bryant and the L.A. Lakers (8 p.m. ET).
- · Feb. 11 – TNT features a rematch of the 2008 Eastern Conference Finals when Dwight Howard and the Orlando Magic visit LeBron James and the Cleveland Cavaliers (8 p.m. ET), followed by Chauncey Billups and the Denver Nuggets hosting Richard Jefferson and the San Antonio Spurs (10:30 p.m. ET).
- · Feb. 18 – An old rivalry is renewed when Kobe Bryant and the L.A. Lakers host Paul Pierce and the Boston Celtics (10:30 p.m. ET).
- · Apr. 8 – A 2008 Western Conference Finals rematch features Pau Gasol and the L.A. Lakers traveling to the Mile High City to face Carmelo Anthony and the Denver Nuggets (10:30 p.m.)
TNT tips off its coverage with two NBA preseason contests, including an outdoor game when the Phoenix Suns take on the Golden State Warriors from Indian Wells, Calif., on Saturday, Oct. 10, at 9:30 p.m. (ET). The second preseason game will pit the Denver Nuggets against the L.A. Lakers from Anaheim, Calif., on Thursday, Oct. 22, at 10 p.m. (ET).
TNT will once again serve as the exclusive home for NBA All-Star 2010, airing all the action on NBA All-Star Friday, NBA All-Star Saturday and the 2010 NBA All-Star Game on Sunday, Feb. 14, from Dallas. The network will also air 40 or more NBA playoff games including, on an exclusive basis, conference semi-finals and the Western Conference Finals.
The NBA on TNT’s marquee roster of NBA announcers include the studio team of two-time Emmy® award-winning host Ernie Johnson, Hall of Famer Charles Barkley, two-time NBA Champion Kenny Smith, along with select studio appearances by Chris Webber. On-site game announcers will include Marv Albert (play-by-play), Kevin Harlan (play-by-play), Reggie Miller (analyst) Doug Collins (analyst), Mike Fratello (analyst), David Aldridge (reporter), Cheryl Miller (reporter) and Craig Sager (reporter).
TNT is in its 21st consecutive year of NBA coverage. Sister network TBS aired the NBA exclusively for Turner Broadcasting System from 1984-89, with TNT serving as Turner’s sole NBA cable home from 1990-94. Both networks aired NBA games from 1994-2002. Once again, TNT’s entire NBA preseason, regular and postseason telecasts will air in high definition.
Source: Nielsen Media Research, Star Trak. Comparions based upon final Live + 7 day data stream for dates of the 2006-2007, 2007-2008 and 2008-2009 NBA Regular Season on TNT and Live telecasts only of the 2007, 2008 and 2009 NBA Playoffs on TNT.
TNT’s 53-game schedule is listed below. All times shown are Eastern.
TNT 2009-2010 NBA REGULAR SEASON
|Oct. 27||Tuesday||7 p.m.||NBA Tip-Off ’09|
|7:30 p.m.||Boston Celtics @ Cleveland Cavaliers|
|10:30 p.m.||L.A. Clippers @ L.A.Lakers|
|Oct. 29||Thursday||8 p.m.||San Antonio Spurs @ Chicago Bulls|
|10:30 p.m.||Denver Nuggets @ Portland Trail Blazers|
|Nov. 5||Thursday||8 p.m.||Chicago Bulls @ Cleveland Cavaliers|
|10:30 p.m.||San Antonio Spurs @ Utah Jazz|
|Nov. 12||Thursday||8 p.m.||Cleveland Cavaliers @ Miami Heat|
|10:30 p.m.||Phoenix Suns @ L.A. Lakers|
|Nov. 19||Thursday||8 p.m.||Phoenix Suns @ New Orleans Hornets|
|10:30 p.m.||Chicago Bulls @ L.A. Lakers|
|Nov. 26||Thursday||8 p.m.||Orlando Magic @ Atlanta Hawks|
|10:30 p.m.||Chicago Bulls @ Utah Jazz|
|Dec. 3||Thursday||8 p.m.||Boston Celtics @ San Antonio Spurs|
|10:30 p.m.||Miami Heat @ Denver Nuggets|
|Dec. 10||Thursday||8 p.m.||Boston Celtics @ Washington Wizards|
|10:30 p.m.||Orlando Magic @ Utah Jazz|
|Dec. 17||Thursday||8 p.m.||Orlando Magic @ Miami Heat|
|10:30 p.m.||Phoenix Suns @ Portland Trail Blazers|
|Dec. 31||Thursday||7 p.m.||Miami Heat @ San Antonio Spurs|
|9:30 p.m.||Philadelphia 76ers @ L.A. Clippers|
|Jan. 14||Thursday||8:00 p.m.||Chicago Bulls @ Boston Celtics|
|10:30 p.m.||Cleveland Cavaliers @ Utah Jazz|
|Jan. 18||Monday||5:30 p.m.||Phoenix Suns @ Memphis Grizzlies|
|8 p.m.||Dallas Mavericks @ Boston Celtics|
|10:30 p.m.||Orlando Magic @ L.A. Lakers|
|Jan. 21||Thursday||8 p.m.||L.A. Lakers @ Cleveland Cavaliers|
|10:30 p.m.||L.A. Clippers @ Denver Nuggets|
|Jan. 28||Thursday||8 p.m.||Boston Celtics @ Orlando Magic|
|10:30 p.m.||Dallas Mavericks @ Phoenix Suns|
|Feb. 4||Thursday||8 p.m.||Miami Heat @ Cleveland Cavaliers|
|10:30 p.m.||San Antonio Spurs @ Portland Trail Blazers|
|Feb. 8||Monday||8 p.m.||New Orleans Hornets @ Orlando Magic|
|10:30 p.m.||San Antonio Spurs @ L.A. Lakers|
|Feb. 11||Thursday||8 p.m.||Orlando Magic @ Cleveland Cavaliers|
|10:30 p.m.||San Antonio Spurs @ Denver Nuggets|
|*********************************NBA ALL-STAR 2010*************************************************|
|Feb. 12||Friday||NBA Rookie Challenge|
|Feb. 13||Saturday||NBA All-Star Saturday|
|Feb. 14||Sunday||2010 NBA All-Star Game from Dallas|
|Feb. 18||Thursday||8 p.m.||Denver Nuggets @ Cleveland Cavaliers|
|10:30 p.m.||Boston Celtics @ L.A. Lakers|
|Feb. 25||Thursday||8 p.m.||Cleveland Cavaliers @ Boston Celtics|
|10:30 p.m.||Denver Nuggets @ Golden State Warriors|
|Mar. 4||Thursday||8 p.m.||L.A. Lakers @ Miami Heat|
|10:30 p.m.||Utah Jazz @ Phoenix Suns|
|Mar. 11||Thursday||8 p.m.||Chicago Bulls @ Orlando Magic|
|10:30 p.m.||Portland Trail Blazers @ Golden State Warriors|
|Mar. 18||Thursday||7 p.m.||Orlando Magic @ Miami Heat|
|9:30 p.m.||New Orleans Hornets @ Denver Nuggets|
|Mar. 25||Thursday||8 p.m.||Miami Heat @ Chicago Bulls|
|10:30 p.m.||Dallas Mavericks @ Portland Trail Blazers|
|Apr. 1||Thursday||8 p.m.||Orlando Magic @ Dallas Mavericks|
|10:30 p.m.||Portland Trail Blazers @ Denver Nuggets|
|Apr. 8||Thursday||8 p.m.||Cleveland Cavaliers @ Chicago Bulls|
|10:30 p.m.||L.A. Lakers @ Denver Nuggets|
|Apr. 13||Tuesday||8 p.m.||Boston Celtics @ Chicago Bulls|
|10:30 p.m.||Denver Nuggets @ Phoenix Suns|