NBA Finals Propel ABC to Dominate Prime Time in June
The 2009 NBA Finals – which saw the Los Angeles Lakers defeat the Orlando Magic 4-1 for the NBA championship – were a slam dunk for ABC throughout June, averaging over 14 million viewers and providing the top five broadcasts on television among viewers. The broadcasts also accounted for the top five programs among Men 18-34 since February.
If ratings figures hold through the remainder of the month, it will be the second consecutive year The Finals have delivered June’s most-watched programs. All five Finals broadcasts ranked No. 1 each night for ABC.
The Finals also sparked ABC to dominate in all key demos, including the following five-game averages:
- M18-34 (6.8)
- M18-49 (7.1)
- M25-54 (7.4)
- P18-34 (5.7)
- P18-49 (5.7)
- P25-54 (5.9)
ABC’s five Finals broadcasts averaged an 8.4 HH rating representing 9,642,000 households and 14,347,000 viewers (P2+).
Record-Setting NBA Playoffs for ESPN
ESPN’s coverage of the 2009 NBA Playoffs was record-setting including:
- the highest-rated (3.7 HH rating) and most-viewed (3,594,000 households; 4,893,000 viewers) postseason ever for the network;
- ESPN’s six most-viewed basketball games (college or pro) of all time;
- the network’s highest-rated (6.2 HH rating) and most-viewed (6,057,000 households; 8,712,000 viewers) Conference Finals ever;
- the network’s highest-rated (3.5 HH rating) and most-viewed (3,459,000 households; 4,576,000 viewers) Conference Semifinals ever.