As ESPN embarks on one of the most anticipated college football opening weekends ever, the network introduces a new campaign featuring many of the teams vying for a bid to the College Football Playoff. The first spot in the series, titled “Crossroads,” showcases fans and mascots intersecting at a roadside gas station as they begin their journey to the Playoff. The station will be featured throughout the season as the hub of the campaign, symbolizing the crossroads of the college football universe, and the many roads to the Playoff and the National Championship.
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