FOXSPORTS.COM ON MSN & MLBAM REPRISE
MLB ALL-STAR BATTING PRACTICE SHOW
Live Show from St. Louis Begins All-Star Coverage at 4:30 ET
Digital ASG Plans Include Second Screen In-Game Camera Experience
New York & Los Angeles – So, it’s All-Star Tuesday and you can’t wait to get home from work to watch the Midsummer Classic. You find yourself daydreaming about being in St. Louis, watching the game’s best hitters take batting practice, launching ball after ball into the Missouri sky. Well, once again, with a click of your mouse, FOXSports.com on MSN and Major League Baseball Advanced Media (MLBAM) can transport you there.
FOXSports.com on MSN and MLBAM, for the third consecutive year, partner to co-produce the MLB ALL-STAR BATTING PRACTICE SHOW, live on Tuesday, July 14 at 4:30 PM ET from Busch Stadium in downtown St. Louis, home of the 80th MLB All-Star Game. FOX Sports’ Chris Rose hosts, while MLB Network’s Royce Clayton provides analysis. FOX’ Ken Rosenthal reports and conducts interviews from the batting cage. Fans can access the show by logging onto www.mlb.com or www.foxsports.com.
Once the hour-long program concludes at 5:30 PM ET, the show’s multiple cameras remain live in fixed positions, providing ambient background audio and video as preparations for the pre-game ceremonies and game continue. At 8:00 PM ET, when FOX Sports begins its live national coverage of the PEPSI MLB ALL-STAR GAME PREGAME SHOW, the same cameras that were used during the batting practice show are once again manned and provide a second-screen, viewer-pick-the-angle, online experience. As many as five camera angles are expected to be available.
The show’s production infrastructure is supported by MLBAM’s Mediaplayer ’09, with cameras provided by FOX Sports. Pre-produced features and packages, including game highlights, are planned, but are only viewable via the set’s camera stream.
FOXSports.com on MSN is a leading sports Website that delivers exclusive commentary and sports video, breaking news, real-time stats and fantasy games to more than 14 million unique visitors every month. FOXSports.com is the online extension of FOX Sports television coverage and is the exclusive provider of sports content for MSN.com in the US, located at http://msn.foxsports.com. FOXSports.com is an industry leader in the delivery of sports content to mobile devices. Sports fans can access the latest scores, stats and news while on the go from FOXSports.com on MSN Mobile, simply by entering FOXSports.com on their Web-enabled mobile phones, or texting SPORTS to either 36977 or FOXSP.
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