FOX SPORTS NOTES, QUOTES & ANECDOTES
FOX Sports Goes Full Throttle at the 51st Daytona 500 This Sunday
THE ADVENTURES OF DIGGER & FRIENDS Premieres During Prerace
FOX Sports Supports Charitable Initiative Continues at Daytona 500 with
Susan G. Komen for the Cure
On Sunday, February 15 (2:00 PM ET), FOX Sports proudly presents the 51st running of the Daytona 500. Coverage starts with prerace host Chris Myers along with analysts Jeff Hammond and Darrell Waltrip bringing fans all the news and features from the Hollywood Hotel, FOX Sports’ traveling prerace set. In addition to previewing the season and analyzing if Jimmie Johnson and Chad Kraus can “four-peat” and Tony Stewart’s move from “home” to “office,” features include a look back at the 20th anniversary of Waltrip and Hammond’s momentous Daytona 500 victory, a special performance from country music superstar Keith Urban and the premiere of THE ADVENTURES OF DIGGER & FRIENDS. Once the green flag drops, race announcer Mike Joy will be alongside Waltrip and Larry McReynolds to call all the twists and turns on the track while Dick Berggren, Steve Byrnes, Krista Voda and Matt Yocum patrol the pits for up-to-the-second reports on teams and pit stops.
BUDWEISER SHOOTOUT REIGNS – The 2009 NASCAR on FOX campaign kicked off with a solid 4.9/9 (8.3 million viewers) last Saturday for the BUDWEISER SHOOTOUT from Daytona, about average for the six editions FOX has broadcast since 2001 (5.0/9, 8.6 million). Given huge promotion in FOX Sports’ Super Bowl XLII broadcast, last year’s Shootout posted a 5.1/9, 8.5 million viewers. The last Shootout in a non-Super Bowl year posted a 4.8/9, 8.4 million in 2007. Saturday’s race opened at a 4.7/9 (7.9 million) at 8:30 PM ET, and grew steadily throughout the evening, peaking at a 5.8/10 (9.7 million) at 10:15 PM ET. FOX’s presentation of the BUDWEISER SHOOTOUT prerace and race combined to power the network to an easy first place finish with a 4.8/9 in households, average audience (8.2 million) and among Adults 18-49 (2.8), nearly matching the combined ratings of CBS (1.2), NBC (1.0), and ABC (0.7).
PRESS CALL TOMORROW – NASCAR on FOX broadcasters Darrell Waltrip, Larry McReynolds, Jeff Hammond and Mike Joy join FOX Sports Chairman David Hill with FOX Sports President Ed Goren for a press call tomorrow Thursday, Feb 12 at 11:45 AM ET/8:45 AM PT to preview Daytona 500 coverage and the entire 2009 Sprint Cup Season. To access the call, please dial 913/312-0946. As a preview to the call, Hammond talked about one of last season’s biggest stories, Kyle Busch, and what he needs to do to maintain his success through the Chase. “I think what happened to Kyle’s team during the Chase was the wake-up call. Their overall confidence and attitude took a turn and it was like they had never worked together. That is where they have to come together as a team. They cannot have success early in the season and when something goes wrong later say, ‘I quit, you’re making me mad.’ You cannot do that.”
SUSAN G. KOMEN FOR THE CURE KICKS OFF “FOX SPORTS SUPPORTS” 2009 CHARITABLE CAMPAIGN DURING 51ST DAYTONA 500 – In 2008, FOX Sports established FOX Sports Supports, an on-air charitable initiative devoted to raising awareness, providing financial assistance and spurring volunteerism for select health related charities. Last season, NASCAR on FOX launched the program with Autism Speaks, increasing web traffic on race days by 55%. Race days on FOX were the charity’s busiest days in terms of web traffic and donations. Susan G. Komen for the Cure, which kicks-off the 2009 campaign on Sunday during the 51st Daytona 500, continues through the entire NASCAR on FOX season.
2009 BCS ON FOX DVD’S NOW ON SALE – For the third consecutive year, DVDs of the BCS on FOX are available online at www.bcsfootball.org as well as all of the school websites and most major online retailers, including Amazon.com. Available for sale broadcasts of Utah’s win over Alabama in the Allstate Sugar Bowl, Texas’ victory over Ohio State in the Tostitos Fiesta Bowl, Virginia Tech’s FedEx Orange Bowl victory over Cincinnati and the Florida Gators BCS Championship Game victory over the Oklahoma Sooners. Each DVD consists of the commercial-free, complete game FOX Sports broadcast as well as a special bonus feature section, which for each game includes Short Cuts, Trivia and special highlight features. The BCS Championship Game DVD also includes an all-access feature that provides a unique vantage point.
— FOX SPORTS —