ESPN’s Monday Night Football Wins the Night in Key Male and Adult Demos
Last night, ESPN’s Monday Night Football game – the Tennessee Titans’ 20-17 victory over the Houston Texans – earned an 8.9 rating, representing an average of 8,791,000 households (12,100,000 viewers – P2+). As it has each week this season, MNF led all the night’s programs (broadcast or cable) in all key male demos and people 18-34.
For 2009, MNF telecasts represent cable’s 11 most-viewed telecasts in terms of both household impressions and total viewers year to date. Through 11 weeks (12 games) of the NFL season, ESPN’s MNF is averaging a 10.2 rating and 10,097,000 households (14,018,000 P2+), up 12 percent, 14 percent and 14 percent, respectively, from last season.
ESPN.com had 74.1 million page views to NFL content accessed via computers and mobile devices for Monday thru Tuesday at noon — up 24 percent from the comparable time period last year. Specifically, page views for the NFL section on computers and mobile were up 9 percent from last year. Additionally, ESPN.com streamed 1.5 million NFL related videos.
UNDEFEATED SAINTS (10-0) HOST PATRIOTS NEXT WEEK ON MNF
Next week’s ESPN MNF game on Nov. 30 features one of the top matchups of the season when Drew Brees and the undefeated New Orleans Saints (10-0) host Tom Brady and the AFC East-leading New England Patriots (7-3) at 8:30 p.m. ET. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.