ESPN’s Monday Night Football Interactive Game Set for Storefronts in Boston, Chicago and New York
To kick off the fourth year of ESPN’s popular ‘Is It Monday Yet?’ promotional campaign for ESPN’s Monday Night Football, storefronts in three metropolitan areas will get a MNF makeover. Starting Monday, Sept. 14, select storefronts in Boston, Chicago and New York will become interactive ‘storescapes’ for the next four Mondays, where passersby can participate in virtual game simulations that help get them in the football frame of mind. Created by ESPN and Wieden + Kennedy New York, the interactive effort is aimed at lightening the load of Monday’s drudgery.
Complete with turf signage and outfitted with interactive touch screens utilizing gesture-recognition technology, passersby can stand in front of the window at the select storescape locations and try to catch footballs “thrown” at them by a virtual quarterback. To encourage game play, yardage markers on the window track people walking along the sidewalk with real-time call-outs hinting at their coordination and reflexes, and users can compete for the top slot on the leader board. QBs can be selected from Monday night matchups and then appear in a 3-D stadium where they begin firing off increasingly difficult passes. Audio by ESPN commentators narrates the users’ performances until they miss a catch, which then “shatters” the window and ends the game. An RSS feed provides the game with live tune-in information.
- New York – 521 5th Avenue at 43rd Street
- Boston – 275 Water Street
- Chicago – 168 N. Michigan Ave.
Monday Night Football kicks off its 40th season with a season-opening doubleheader – Buffalo Bills at New England Patriots (7 p.m. ET) and Chargers at Raiders (10:15 p.m. ET) – on September 14.