ESPN’s Monday Night Football: Cable’s Biggest Audience of 2009 for 2nd Straight Week
ESPN “Wins the Night” in All Key Male Demos Among All Networks in Prime Time
For the second consecutive week, ESPN’s Monday Night Football delivered the biggest cable television audience of the year. Last night’s MNF telecast – the Indianapolis Colts’ 27-23 victory over the Miami Dolphins — earned a 11.0 rating, representing an average of 10,849,000 households (14,710,000 viewers – P2+), the largest audience for any program on cable television in 2009.
The MNF game led all programs (broadcast or cable) in all key male demos and helped ESPN win the night among all networks (broadcast or cable) in all key male demos.
Through the first two weeks (three games), ESPN’s MNF is averaging a 10.0 household rating, 9,920,000 households (13,514,000 viewers – P2+). ESPN’s three MNF games are also the three biggest audiences in terms of both household impressions and total viewers for cable television in 2009.
ESPN’s season-opening MNF game between the Buffalo Bills and New England Patriots last week (9/14) held the previous top mark for cable television in 2009 in both households (10,224,000) and viewers (11,945,000).
ESPN.com had more than 103 million page views to NFL content accessed via computers and mobile devices for Monday thru Tuesday at noon — up 20% from the comparable time period last year. Specifically, page views for the NFL section on computers and mobile were up 30% from last year. Additionally, ESPN.com streamed 3.6 million NFL related videos — up 40% from last year.
NEXT WEEK ON MNF
ESPN’s MNF returns next week (Sept. 28) with Tony Romo and the Dallas Cowboys hosting the Carolina Panthers at the new state-of-the-art Cowboys Stadium at 8:30 p.m. ET. ESPN’s game around the game coverage begins at 3:30 p.m. with NFL Live and continues throughout the afternoon.