Today the ESPN World Fame 100 returns with a new list that catalogs the most famous athletes around the world. Debuting last year, World Fame 100 is ESPN’s ranking of the 100 most famous active athletes in the world (retired athletes are not considered for the list). The ranking is based on a formula devised by ESPN director of sports analytics Ben Alamar, which combines endorsements, social media reach and other data to create a comparative ranking system.
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