Today at the ARF Annual Conference in New York City, ESPN’s Fan and Media Intelligence group presented key viewership findings from the first full year of Out of Home (OOH) data. ESPN has been a first mover in OOH, working in collaboration with Nielsen Media Research, and was the first network to ever secure advertising deals that include OOH as part of overall audience measurement.
You are here: / / ESPN Networks See Significant Lift from Out of Home Viewing in 2016, Highest Among Millennials
- Dick Allen Discusses His Controversial MLB Career on MLB Network’s “Studio 42 with Bob Costas” on Dec 15 on
- NBCSN PRESENTS MONSTER ENERGY NASCAR CUP SERIES GANDER OUTDOORS 400 FROM “THE TRICKY TRIANGLE” THIS SUNDAY, JULY 29 AT 2:30 P.M. ET on
- ESPN Multi-Platform Series: Football at a Crossroads on
- NBC TO PRESENT LIVE PLAY-BY-PLAY COVERAGE FROM SKYCAM FOR TITANS-STEELERS “THURSDAY NIGHT FOOTBALL” GAME ON NOV. 16 on
- ESPN Radio: Jeremy Schaap hosts The Sporting Life on